FOOTBALL FANS PLEASE HELP Regarding the importance to marketing managers of demo
ID: 388339 • Letter: F
Question
FOOTBALL FANS PLEASE HELP
Regarding the importance to marketing managers of demographic factors (especially generational cohorts in LO5-3), baby boomers and Gen X’ers (maybe like your parents, grandparents, or professors) are an aging but still huge part of the U.S. market. Gen Y'ers and Gen Z’ers (like some of you) have become the largest segments. For the next ten years, predict how generational cohorts and other demographic trends might affect the marketing mix (product, promotion, price, and distribution) for the Cleveland Browns.
Explanation / Answer
The coming years is seeing a shift from Gen X and Baby Boomers to Millennials. So, there will be shift in the fans demographic and preferences for Cleveland Browns. The games will have to modify to suit the needs of the retiring Baby Boomers and the emerging Millennials.
The changes in the marketing mix to accommodate the changing needs of the audiences:
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