please answer the questions to the case study Can a Former Yoga Instructor Clean
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please answer the questions to the case study
Can a Former Yoga Instructor Clean Up the Trucking Business? While growing up. joining the family's trucking busi ness was never an option for Caitlin Welby. Founded in 1952 by Welby's grandfather, Refrigerated Food Express (RFX) was passed to Welby's father, who died when she was a senior in high school. Her teen years were spent as a punk rock artist who did not want anything to do with her father's "dirty busi ness" that she felt was destroying the environment. This stage was followed by years of traveling and studying in art schools in Europe and the United States. Eventually Caitlin began teaching yoga, but as a result of repeated requests from interim CEO Jim Morse, started to show an interest in the family business. Faced with the pend- ing retirement of Morris and no other successor, Caitlin eventually had a change of heart. At age 32, Caitlin Welby was named the new president and CEO of RFX Trucking. Courtesy of Caitlin Welby Companies president and CEO, RFX Global She describes the trucking industry as convoluted and overcomplicated: "Nature doesn't work like that. It's the One of her major challenges is how to reconcile being appropriate amount of energy in the right direction that part of an industry that creates considerable pollution makes things efficient." Time will tell whether shifting with her values of wanting a sustainable and healthy from a yoga instructor to CEO of a trucking company is planet. Other trucking companies such as UPS, YRC too much of a stretch. Worldwide, and J.B. Hunt are pursuing goals to reduce fuel usage, increase use of alternative energy, or cut car bon emissions Questions Do you think Welby can help change the trucking industry for the better? Why or why not? How is Welby going to pivot RFX so that it canin become more environmentally sustainable while remain- If you were Welby, how would you go about mak ing profitable? Her training as a yoga instructor and trav- eler will help bring a new perspective to a legacy industry ing RFX into a more environmentally and socially responsible company?Explanation / Answer
Yes, I do think that Welby can help change the trucking industry for the better. As Welby is a Yoga instructor and traveller, which offers a new perspective to the trucking industry by stating to use the appropriate amount of energy in the right direction to make convoluted and overcomplicated trucking industry more efficient.
Welby has focused towards “permatrucking” (which is a movement) to create evolutionary change and to reduce inefficiencies, mostly driver wellness. It is based on perceiving and reproducing natural systems by including new technologies to have safe trucks, improvement in transportation system, healthy experience for truck drivers and apply design thinking in trucking. All of these changes will lead to RFX into a more environmentally and socially responsible company. Some of efforts which are taken care by Welby are, such as, having lunchtime yoga classes, weekly management sessions with meditation, more discussion on organic food during town hall meetings, truck drivers participate in nutrition, wages and health related discussions, offering each driver with tablet along with the logistical details and the tips on basic exercises, short videos for meditation, selection on healthy foods, wellness programs, etc.
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