Burgerama Inc., a popular fast-food chain, is famous for its French fries and ha
ID: 388263 • Letter: B
Question
Burgerama Inc., a popular fast-food chain, is famous for its French fries and hash browns. It is one of the few fast-food chains to exclusively use the potatoes from its own farms. However, its potatoes can be harvested for only three months of the year. Which of the following marketing functions can Burgerama employ to achieve time utility and satisfy year-round demand for its exclusive French fries and hash browns?
Grading
Selling
Storing
Buying
Financing
Ferava Inc. is a company that markets its products—luxury wristwatches—exclusively to high-income individuals and celebrities. Thus, high-income individuals and celebrities are most likely Ferava Inc.'s _____.
total market
control group
reference group
target market
secondary market
Explanation / Answer
Potatoes are essential parts of the French fries and hash browns which are sold round the year. Potatoes however are produced only for three months. Therefore, potatoes produced over 3 months in sufficient quantity can be STORED so that it can be used round the year. The correct answer therefore would be “ Storing”
Answer : Storing
A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power, demographics and psychographics. The correct answer therefore is “ Target Market “
Thus high income individuals and celebrities are most likely Feneva Inc’s TARGET MARKET
Answer : Storing
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