word explanation of the strategies that at least two companies you make electron
ID: 3880668 • Letter: W
Question
word explanation of the strategies that at least two companies you make electronic purchases from use to market products to their customers. If you have not made electronic purchases recently, identify two e-commerce sites that carry products you would like to purchase. Explain the strategies used by the companies you selected to market products to their customers. In addition, compare the strategies the companies you selected use to those used by the companies that sell to other businesses. Finally, compare the IT components and systems (e.g., security, payment) for the business-to-consumer and business-to-business e-commerce models.
Explanation / Answer
Basicslly ecommerce sites usig many stategies to sell electronic items
then basically use
1. Content Marketing
Content marketing is the process of producing blog articles, videos, photos, infographics, or any other form of ‘content’ that appeals to your target audience, with the aim of attracting visitors to your website
2. Mailing List
Email marketing is the most powerful tool in your marketing arsenal. If you’re not using it effectively, you’re missing out on sales.
Building your mailing list
If you have a visitor on your website and they don’t buy from you, the next best thing is to capture their email address.
One of the best ways to do that is to use a box with a sign-up form, ideally offering something in exchange for the visitor's email address. e.g. ‘Sign up and get 10% off your next order’
Another good technique is to incorporate a sign-up field at the end of your blog posts. The idea is that, if they enjoyed reading one of your posts, they’ll likely enjoy the other content you might send them.
3. Social Media
If you do it right, social media can have a big impact on your sales figures. The aim of the game is getting your customers to be your brand advocates - promoting your company for you.
4. PR
Getting good PR is all about having a story. Magazines, newspapers and blogs are always looking for article ideas, so the key is to make your story relevant to their audience.
5. Pay-per click advertising / Google AdWords
Paid advertising is not always the first option for new businesses as it requires cash (rather than good old-fashioned hard work). But, if you have the funds, it can be a great way to generate sales.
You should also offer customers the chance to join your mailing list as part of the checkout process.
6. Affiliate Marketing
Affiliate marketing is when you let other people market your products in return for a percentage of sales that you generate as a result of their efforts.
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