Giorgio Armani is an Italian private company owned mainly by the Armani family.

Question

Giorgio Armani is an Italian private company owned mainly by the Armani family. Most of its clothing and accessories are produced and marketed by the company (some are manufactured by outside contractors). For other products, notably fragrances, cosmetics and eyewear, Armani licenses its brand names to other companies. Armani is considering expanding into athletic clothing, hotels and bridal shops. Advise Armani on whether these new businesses should be developed in-house, by joint ventures or by licensing the Armani brands to specialist companies already within these fields.

Explanation / Answer

Advise Armani on whether these new businesses should be developed in-house, by joint ventures or by licensing the Armani brands to specialist companies already within these fields.

Answer-

Armani should licence the Armani brands to specialist companies already within these fields, because-

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