3. Writing Persuasive Requests, Making Claims, and Deliv mplaints Persuading som

Question

3. Writing Persuasive Requests, Making Claims, and Deliv mplaints Persuading someone to change a belief or to do something that largely benefits you is often difficult. However, if you carefully plan your message and use the indirect strategy to structure your message, you will be more persuasive. The following message attempts to persuade the reader to invest in the Lemur Furniture Company. Read the letter, and then answer the questions April 20, 2013 Ms. Jeanne Gaffney Chief Investment Officer Save the Earth Investments 111 Main St Sunnytown, CA 94025 Dear Ms. Gaffney: [1] When you and your clients are thinking about investments in eco-friendly enterprises, don't be bamboozled by bamboo, Bamboo grows up to three or four feet a day and, therefore, offers an affordable, beautiful, eco-friendly source for furniture. [2] We are the Lemur Furniture Company. In the last ten years, we have increased our profit margin by 50 percent by creating bamboo furniture products. We have doubled our staff size, and we recently added five best-selling bamboo products to our line. Save the Earth Investments invests in companies that believe in creating a more sustainable environment. We also believe in sustainability; therefore, we embarked on

Explanation / Answer

1.B)Tie facts to reader benefits.

The way letter is written is very impressive in the letter all those points are highlighted which is in the favour of investor otherwise why anyone will be interested to invest in the company.

2.b)Anderson research Inc. Found that lemur has the best quality bamboo furniture at the lowest price and uses the most eco friendly production process.

Explanation:In this statement third company is mentioned which has done research on lemur's product it means lemur is not praising itself another research company also find its product good.

3.Effective compaint message must include :

A)The data that justify your claim

Explanation : Because data is the evidence of what are you saying is fact it is a strong evidence of your claim you can not claim anyone without having proof in your hand.

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