You work for an online game developer who made his name—and a fortune—on product
ID: 387664 • Letter: Y
Question
You work for an online game developer who made his name—and a fortune—on products for teens. Now he wants to expand into another target market for online games, like preschool children or young adults. But because of his experience and success, the developer believes he can ignore most of the information his staff has collected in preparation for the target market selection process. You disagree, arguing that even experienced and successful marketers need a lot of information to make a good decision. Select the only type(s) of information you know the developer DOESN'T need before choosing a new market. An analysis of offline products the company might create in the future. A report on general perceptions of technology in these markets. An assessment of other companies currently offering online games in these markets. An estimate of both market potential and company sales potential in these markets. A report on ways to promote online games effectively in these markets.
Explanation / Answer
The information that i think developer doesnot need before choosing the new market is 1. an estimate of both market potential and company sales potential in these market and 2. An ASSESment of other companies corrently offering online games in these market.
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