https://www.youtube.com/watch?v=6R6UO_a34FM Content creators on YouTube have mor
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https://www.youtube.com/watch?v=6R6UO_a34FM
Content creators on YouTube have more options than ever before to establish a thriving channel and attract subscribers. YouTuber Matt Koval describes the ten fundamentals that nearly all top YouTube content creators have mastered to find success.
Today’s digital media companies are locked in an arms race to generate original, high-quality content that can only be seen on their proprietary platforms. Netix, Amazon, and Hulu have all been developing their own TV shows to lure users to their services, for example. Although most people don’t think of it in the same way as those sites, YouTube is no dierent. For much of its existence, YouTube has been synonymous with “home videos” and other less professional oerings. More recently, YouTube has struck agreements with other media companies to oer paid streams of television shows and movies. However, many completely original, high-quality content creators on YouTube have developed fan bases consisting of millions of subscribers, forging lucrative careers for themselves in the process.
The top-earning YouTube channel belongs to Felix Kjellberg, better known as PewDiePie, whose videos of himself playing frightening video games have become so popular that he now has nearly 43 million subscribers. Kjellberg earned an estimated $12 million in 2015. Other popular content creators such as the Fine Brothers and Smosh, both comedians, each made $8.5 million. Violinist Lindsey Stirling began posting music videos to YouTube in 2007 after failing to land a record deal. In 2015, she made $6 million through her YouTube channel. YouTubers earn money primarily from the advertising associated with their videos. However, these numbers are deceptively large. Becoming a YouTube Partner allows content creators to earn 55% of the ad revenue generated by their videos, which means that these high-ying YouTube stars keep only a little more than half of their sizable earnings right from the get-go, even before taxes.
Even so, there are now plenty of content creators making a living simply by posting videos to YouTube, and once users have built a brand, they can monetize it in many other ways beyond YouTube, such as live events or concerts for musicians or comedians, TV appearances, product lines, and so on. YouTube wants these users to be successful, since it enriches their platform as a source for original content on practically any topic of interest to people. In 2014, YouTube launched its YouTube Red service, which will oer original, premium content to paying subscribers, including a new show in 2016 starring PewDiePie, and allows users to watch videos on YouTube without advertisements. YouTube hopes that YouTube Red will allow it to compete more directly with Netix, Amazon, Hulu, and other similar platforms.
In this video, Matt Koval, a YouTuber with well over 100,000 subscribers of his own, breaks down some of the important components of a successful YouTube channel. He lists “ten fundamentals” of the top YouTube creators, and describes each of them in turn. The top creators on YouTube have all mastered the platform and understand how to balance engaging content, the unique relationship creators can have with fans, and using technology like analytics and optimization to improve channel performance.
1. What are Koval’s “ten fundamentals” of top YouTube creators?
2. List some ways that YouTube content diers from traditional TV and movie content using the ten fundamentals.
3. What three levels of targeting does Koval describe and how are they dierent?
4. What is the dierence between “trending topics” and “evergreen topics?” Which fundamental deals with these ideas?
Explanation / Answer
1. Matt Koval's TEN FUNDAMENTALS that a YouTube creator need to follow are (shareability, conversation, interactivity, consistency, targeting, sustainability, discoverability, accessibility, collaboration and inspiration)
2. The content on YouTube generally caters to a niche audience that is specifically targeted to be a fit for the creators content. It is discovered by the amount of its views and is generally produced as a home series with less serious production than a film or traditional television. It often is a unique idea or skills that people have or create and showcase that. YouTubers collaborate on their works and overall videos feel interactive to the audiences.
3. The three levels of targeting Koval's describes are:-
Channel wide which generally works with the same type of content trough the entire channel.
Series wide which generally works with the idea for a series and changes after that is concluded.
Individual video wide which generally different from video to video.
4. Trending topics are the topics which are currently the most popular and the most watched content while evergreen topics might not be the most popular today but they are the type of content that is consistently appreciated althroughout. The fundamental that deals with this idea is discoverability.
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