Select a business that you are familiar with. Create a PowerPoint presentation t
ID: 387494 • Letter: S
Question
Select a business that you are familiar with. Create a PowerPoint presentation to convince executives of that company to implement or expand their e-commerce strategy. Presentation requirements: briefly describe the business with its products or services (1-2 slides) give two examples of its competitors (1-2 slides) describe their current e-commerce efforts (if any) (1-2 slides) detail what you believe the company should do related to e-commerce. This can be the implementation of e-commerce if none currently exists, or an expansion of their existing strategy (2-3 slides) explain why this would benefit the company (2-3 slides)
Explanation / Answer
Answer.
Slide 1
IBA halal care:
An emerging cosmetic brand
Slide 2
Introduction: IBA halal care is an emerging brnad with wide range and variety of cosmetic products, which are vegan, cruelty free, chemical free and most importantly halal (free from impurities), the brand was established in India, and is franchising throughout India's selected states.
IBA halal care is one of a kind brand, which focus on needs and requirements of women who needs products which are safe for their skin. Many of the cosmetic products contain toxic ingredients and chemical, animal fats, which are not good for a human skin and religiously forbidden. Many of the customers are unaware of the ingredients and what they are applying on their skin though they use costly makeup products. IBA halal care create awareness through their products that cosmetics can be safer and are made available to the public.
IBA halal care has all kinds of cosmetic range from head to toe, say, lipsticks, foundation, mascara, night cream, perfume, foot Cream, and much more with reasonable price and attractive packaging.
Slide 3
IBA halal care is growing in its domestic market, but not yet planned to go global, it has many strong competitors like, MyGlamm, Lakme, HUDA, sugar cosmetic, lotus herbal, and many more.
Slide 4
The brand is using e commerce platform to reach out wide range of customers through e-commerce retailers, like Amazon, Flipkart, etc. there is not much effort made to use social media platforms as like as other competitor MyGlamm, which uses all the social media platforms very effectively.
Slide 5
The company must increase its efforts to stay with the audience, and updated with the industry trends and competitors strategies, through social media presence. It must focus on creating an effective website, to reach customers directly, have a blog and FB page to let the audience share their opinions and thoughts, add vedios, demos and tutorials, on the website and YouTube, conduct promotional events, offers and give aways to keep the audience engaged and grow the customers base.
Slide 6.
The e commerce platform and social media will benefit the company in many ways, it will enhance brand recognition, increase brand awareness, reach out largest amount of customers, increase sales volume and keep the company always updated with current situation, and understanding of how competitors are impacting.
Overall, it will increase bottom line of the brand, provide opportunities for growth and expansion with adding new product lines and expanding existing one, and by letting the company reach global customers.
Slide 7
Thank you!
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.