This is based on a movie theater business. Market section – this section describ

Question

This is based on a movie theater business.

Market section – this section describes your customers and can be broken down into the following subsections:

Market and Target Customer

Size and scope

The way the market is organized

Associations, clubs, national gatherings and media dedicated to the market are discussed.

Target customer description including demographics, how often and why they buy the product, their past experience with the product, and consumers wants/needs.

If there are multiple markets, describe each one.

Explanation / Answer

The target customers for movie theatre business are majorly families all group of young individual seeking some entertainment in their life.
Family generally watch movies on weekend so as to spend memorable time with their family. The kind of movies they would like to watch would be family oriented. Almost 90% of the population live with your family so the scope is huge for this segment of the target customers.
Young individuals who watch movie would include teenagers in the age group of 15 to 24. The group includes college students who plan to watch movies during free lectures or a day off in college. So they are the part of target customers who would prefer to watch movies during weekdays. The students can include college graduate students or postgraduate students. This group is also very eager in watching the movie as soon as it is released. The scope for this segment is also huge.

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