The textbook provides a checklist for assessing a Web site\'s design objectives.

Question

The textbook provides a checklist for assessing a Web site's design objectives...sell,serve,speak,save and sizzle. For this assignment, you will apply and assess the quality of brand experience.

Using the site www.sweetstreet.com Examine your site and answer the following questions:

Assess emotional connectedness by describing whether you feel related to the type of people who are customers of this company.

Does the site make you feel as though the company actually cares about you?

Does the site make you feel as though the company understands you?

Assess the online experience by evaluating the Web site's search paths. Are they easy to follow?

Look for a typical product on the site and report whether you ever felt lost while navigating. Evaluate the information that you found about the product. Were there delays or a lack of information?

Assess the site's customer service potential by evaluating the number and types of ways that they offer customer service. Do they seem willing and ready to respond to your needs as a customer?

Does the site give visitors the opportunity to "talk back?" Assess the site's trust building by explaining why you would or would not trust the site to keep personal information safe. Would you feel safe making a purchase or other transaction on the site? Why or why not? Make recommendations to improve the customer experience on this site.

Submit your answers in a Microsoft Word document containing 600–800 words. All written assignments should follow APA rules for attributing sources.

Explanation / Answer

A ) Yes , because the home page of the website of full of text which talk about food and importance of good food and health and conversation , etc.

B ) Yes , from the outer look of it , they have highlighted thinks as like cakes for birthdays , etc . which can be directly bougth.

C ) No , because there is sorting or filtering feature in the search option , to find my favourite cake , i have to go through all cakes that i don't want to buy.

D) Yes , i found it quite difficult to follow any and all products that i saw because the search didn't point to the right place where i wanted to go . More over i wanted to order food and there were a lot of messy nevigations that i neithER UNDERSTAND nor cared about.

E ) I did find that in the product delivery section , there is no mentioning of how long will it take to reach me.

F ) Yes ,i found the services helpfull.

G ) There is no such option for talking back , the only thing they have is a service support.

I will feel comfortable paying money as there are things that make me think that the website is genuine.

Imporvents can be done simpifiying the search box for filters and sorts and imporving the navigation area as food first strategy and make odering as fast as possible.

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