For this assignment you are to identify your favorite brand as a consumer and de
ID: 386701 • Letter: F
Question
For this assignment you are to identify your favorite brand as a consumer and develop a detailed analysis that will discuss your loyalty to the brand and why other consumers would also identify with this brand.
You will also identify at least two competitors to your brand and define what you believe to be the competitive advantages of your brand as compared to the competition.
Be sure to provide a copy of the logo and any tag lines that support your brand. You can use the following thoughts to direct your analysis:
What is a brand?
Why is a brand important?
What is your favorite brand?
Why do people support your brand?
Explanation / Answer
1.Brand means an unique symbol, word or design which useful in create an image in customer mind. For suppose fastrack, when we listen this word, we can automatically image its products and their quality.
2. Branding means creating image in customer's image, this is very important to every organization in many ways
1. It's create recognition
2. It useful for create trust
3. It useful to attract new customers
3. My favour brand is Coco-Cola, it is the world famous beverage company. I always prefer Coco-Cola, because food tastes better with Coco-Cola and I like its others products fanta, Minutes Maid, vitamin water and I really love its one of the product Sprite.
4. Most of the people who taste Coco-Cola drink, support this brand because it its taste and quality. This company concentrates middle, high and lower income groups by providing its product at different prices.
Even world's most respectable brand, it face competition in the market, some of the competitors are
PepsiCo
RedBull
Where PepsiCo is the largest, similar or closest competitor to Coco-Cola company and it is the toughest competitor of this company
RedBull is an energy drink which is giving tough competition to Coco-Cola'a energy drinks
This company not only concentrate on its products and it always giving importance to customers's health and safety. It attracts people by higher quality products.
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