Topic: Essential Business Concepts Management Leadership Marketing -------------

Question

Topic: Essential Business Concepts

Management

Leadership

Marketing

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Choose 1 of these three topics.

research 4 current (2010 or later) academic scholarly peer-reviewed articles to learn more.

Reflect on your learning . Remember no quotes. Paraphrase and cite. Do not use first person pronouns.

Add 4 Scholarly References:

Copy and paste answer please not attachment

Answer throughly Original source never used before.

Explanation / Answer

Topic Marketing

Learning Sub Topic- Segmentation and It’s Importance in Marketing

Segmentation is a process of portioning markets into groups of potential customers with similar characteristics who are likely to exhibit similar purchase behaviour.

The process is to:

Segmentation means splitting of a market into groups of end-users who are:

Application of Segmentation :

Segmentation in B2B Vs. B2C:

Benefits of Right Segmentation:-

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