400 words Organizations are better able to make decisions when data are availabl

Question

400 words Organizations are better able to make decisions when data are available to facilitate the process. Research and discuss the various types of data-driven Web analytics that are available and the purpose of each. Using your research, answer the following questions: •How does a business determine what analytics projects it should engage in? •What are the benefits of becoming a data-driven organization? •What are the implications of not having a Web analytics action plan? •How does a business determine what data have value?

Explanation / Answer

we are having six types of analytics
1. web analytics
2. App Analytics
3. Social Media Analytics
4. Advertising analytics
5. Audience analytics
6. Big data analytics

What are the benefits of becoming a data-driven organization
We have four befinits for data-driven
1. Reach the righ people
2. Reach customers at the right time
3. Reach individuals with the right offer
4. Reach people through the right channels

what are the implications of not having a Web analytics action plan?
1. Most of the web analytics soruces is not used.
2. Web analytics is not part of the overall business.
3. some marketers are not combining web analytics with BI.
4. Data soruces are keep expanding and amount of data is growing faster.
5. So many of them giving importance to BIG data.
6. Most challenge is to collecting data very fast and turing data into information is done by big data.

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