The promotion mix (also known as the integrated marketing communications onsists

Question

The promotion mix (also known as the integrated marketing communications onsists of the various ways the firm communicates with its customers about its product offerings. These include personal selling, advertising, public relations and publicity, sales promotion (sales support of the advertising effort through signage, displays, etc.), direct response, electronic media, and the like. Find an example of a company that you believe does a really good job of actually integrating these approaches to communications. What are the things that make this company's approach so successful?

Explanation / Answer

As defined into the question, Integrated Marketing Communication consists of the various ways the firm or company communicates with its customers about its product offerings.These include personal selling, advertising, public relations and publicity, sales promotion (sales support of the advertising effort through signage, displays, etc.), direct response, electronic media, and the like.
Adding to above points, It is the coordination and integration of all marketing communications tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumer and other end users at a minimal cost.

Find an example of a company that you believe does a really good job of actually integrating these approaches to communications.
--> Let us take an example of none or the other than AMAZON.COM
Amazon has separate retail websites for the different countries and their integrated marketing communications are also different in different countries(based on their regional language).Successful marketing communication relies on sound management decisions regarding the coordination of the various elements of the promotional mix.Advertising was the dominant element in the promotional mix because the mass media could effectively deliver a sales message to a mass audience.
Amazon did not expect to make a profit for four to five years into the initial stage. Their promotion included some of the great discounts and new customer sign up bonus. This includes free publicity as well as paid efforts to stimulate discussion and interest. It can be accomplished by planting a significant news story indirectly in the media, or presenting it favorably through press releases or corporate anniversary parties.There by promoting and delivering to the mass audience.They intorduces feature called affliate marketing in order to reach more sellers and provided a huge collection of stores.
They took initiative into Sponsorships, or event marketing, combine advertising and sales promotions with public relations. Sponsorships increase awareness of a company or product, build loyalty with a specific target audience, help differentiate a product from its competitors, provide merchandising opportunities, demonstrate commitment to a community or ethnic group, or impact the bottom line.

These are some of the things which made this company's apprach so successful. Sine, the resent scenario of the company is infront of us and we can easily make out the diffrences and the hight it reached.

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