Personalization is a commonly used technique by search engines to return more cu
ID: 3856432 • Letter: P
Question
Personalization is a commonly used technique by search engines to return more customized search results based on individual users’ preferences. For example, if a user’s query is “apple” and we know that the user is a computer engineering, then search engines would return results relevant to the Apple product (such as Mac) rather than the pages relevant to the fruit. One possible way of capturing a search user’s preferences is to use his/previous queries and click-through information (i.e., which pages have been clicked for the previous queries). Design a personalized search engine that can use the past queries and click-through information to personalize search results. Discuss the pros and cons of your solution
Explanation / Answer
Personalization is a commonly used technique by search engines to return more customized search results based on individual users’ preferences.Users must either browse through a large hierarchy of concepts to find the information for which they are looking for or submit a query to a publicly available search engine and search hrough hundreds of results,most of them are irrelevant for example the user query is apples some users may be interested in documents dealing with apple as fruit while other users may want documents related to Applecomputers.literature survey from previous papers is presented.discuss about ontologies for web personalization.architecture of personalized search system is introduced.i0ntroduce the algorithm used to personalize search system,implementation of proposed approach,the result and analysis and gives the conclusion part.
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