1. Apply the three internal analysis frameworks -SWOT analysis, value chain anal
ID: 385368 • Letter: 1
Question
1. Apply the three internal analysis frameworks -SWOT analysis, value chain analysis, and the resource-based view-as a way to explain and evaluate aspects of Apple's internal environment highlighted in the Chapter Case about Apple and the interview with Steve Jobs.
a. What are Apple's strengths and weaknesses, opportunities and threats?
b. Roughly what would Apple's value chain look like, and how might it differ from other companies mentioned in this case?
c. Where are Apple's key resources and capabilities? Which are most valuable? Why?
2. Which is the most meaningful type of comparison you make use of in conducting each approach to internal analysis at Apple?
3. Which approach to internal analysis works best in your internal analysis of the aspects about Apple covered in this case? Why?
4. In your opinion, would it be best to use that approach (your answer to question 3) alone or to use it along with the other two approaches if you were a manager responsible for conducting an internal analysis of your company as part of its strategic management process?
Explanation / Answer
Meaning of the Key terms given;
Since the case study is not presented here, the following general nformation will allow you to otline your answer.
Apple's strengths include high standards followed in product development, sleek design, clever marketing and a great brand name.
Apple's Weaknesses includes the fact that it does not open its hardware to outsiders, also has veto power on the apps sold and is not a shareholder friendly.
Apple's Opportunities: It has a very loyal customer base and has a very unique product in iPad and iPhone variationsand so new products will generally be received well. Apple can take advantage of its new version of Apple TV by adapting to a highly developed web.
Apple Threats: Apple's big ideas are being easily copied and definitely its product pricing is very high making it hard to buy for an average person.
Apple's supply chain model involves R&D where the product originates from and this moves onto the next stage of concept testing where a pilot is made which has been tested for minimal defects and the model that makes through the concpt testing will reach the pre launch stage. Any production ramp issues, software , material purchase commitments, maintenance of inventory levels,etc are tweaked out in this period. After the issues are finalised the product is launched. Next comes the quarterly review. So these are the stages of the supply chain. On an average Apple works on a lean principle and so has succeeded in its category so far.
Apple's key resources and capabilities: Apple's Resources include Steve Jobs himself along with his team of designers, programmers, engineers, etc.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.