Plz i need answer to this case study about Worely-Sewell Company ASAP. I need an

Question

Plz i need answer to this case study about Worely-Sewell Company ASAP.

I need answers to the three questions in the last screenshot. It is not necessary to be long. 2 lines is enough for each question.

Thanks in advance

WORLEY-SEWELL COMPANY Addition of a new line Five years ago Jack Worley, vice preside and salesman for the Warren Sewell Clothing Company, organized the Worley-Sewell Company of Bremen, Georgia. He believed that the Sewell name, well known for suits and sports coats in the men's clothing trade, would carry over to Worley- Sewell's linc of men's jackets and all-weather coats. Two years later Worley- Sewell expandeds e to include ladies and children's outerwear. Man- agement was now considering addig a new line-boys' suits and sports coats Initially, an out-of-state contractor made Worley-Scwell's products. However, Worley and George Tune employec of Hubbard Slacks, also a Bremen Company, had orgaizedT and W Manufacturing Company to make the Worley-Scwell line. The Tand W plant, located in Waco. Gcorgia finished piece goods furnished by Worley-Sewell. Title passed to Worley- Sewel upon completion of "trim" work, and the finished items were stored in warehouses n Bremen. Sales volume had grown to 2mlon causing management to expand both Bremen warehouses and the Waco plant. Worley-Sewell regarded Campus and Cambridge Original as its prin- cipal competitors. Campus offered a wider product le had annual sales of approximately $50 million. Cambridge Oril of Duluth, Gcorgia. was about the same size as Worley-Sewell, had roughly the same territory cov- erage, and had a simar product linc Worley-Sewell sold ostof its output to retailers in small towns and in the smaller cities. Rctailers in large cities were regarded as difficult pros- pects requiring excessive selling ime. Competion was also more intensc in the larger metropolitan areas. Management belicved that middle-aged pcople constitutedts largest customer group, as they were not particularly brand

Explanation / Answer

1) Yes, it will mitigate the competition as well falling demand for other products . The new product line that is boy's suits and sports coats will generate more number of new customers and overall profitability can be achieved.

2) Company is initiating the differentiation strategy while launching frequently various products. It must kept Finacial viability as its top priority. It has developed a unique supply chain which is ready to manufacture the demanded products for the different customers groups.

3) it should divide the markets in different territory as well as strong positioning startegy must be implemented for the new ranges of the product.

It should use different methods to distribute its products for both rural as well as the urban markets.

It should provide its products via online portals where attractive catalogues must be displayed so that new customers might be added.

The quality for products yarn or material must be kept high and pricing must be intially set to be lower than other sellers.

Direct selling, personal selling and relationship marketing must utilized to bring more business.

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