Define and discuss the 6 principles of persuasion. Next, describe a situation, e
ID: 384926 • Letter: D
Question
Define and discuss the 6 principles of persuasion. Next, describe a situation, either fictional or real-life, where you were tasked with persuading an individual or group at your place of work to do something that you wanted them to do or help you with. Remember that this should not include a situation in which you, the boss are telling your subordinates what to do; the communication should occur between equals. Describe how you used thee 6 principles during the persuasion process. Were all 6 of the principles applied to the process of persuasion? If not, what was missing from your argument? PLEASE PROVIDE REFERENCES TO HELP ME OUT WITH PROPER IN TEXT CITATION. THIS IS MY SECOND POSTING THIS. THE OTHER ONE HEAVILY PLAGIARIZED.
Explanation / Answer
Robert cialdini pointed out 6 important principles of persuasion. This is vital for influencing marketing and business strategies in an effective manner.
Reciprocity
It is one of the important principles of persuasion. It is quid pro quo exchange and a situation wherein something is provided in return of a promise.
for a person with no conditions or expectation of a return favor, and they are more likely to do something for you.
Commitment/Consistency
It is related to the need to behave in a certain manner with consistency and commitment. People are more likely to be persuaded if there is consistency shown in behavior.
Social Proof
It is related to social proof received through surveys and information of great value. This is useful for persuading people to a great extent.
4) Authority
Authority is useful to work strongly on a conscious level. It helps to persuade people and motivate them.
5) Liking
If there is a general way to make people like something then the persuasion is higher. The key element of liking works on a stronger level.
6) Scarcity
Scarcity of something also works positively for persuading people. It is unique and strong way if dealing with persuasion
In real life social proof was used at an event for persuasion as a sales person. The use of social proof in the form of survey and feedback helped to persuade people positively.
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