Amazon.com relies on an expert system to refer books to its customers. Like many

Question

Amazon.com relies on an expert system to refer books to its customers. Like many e- commerce sites, Amazon allows visitors to search for, buy, and review books. Amazon.com takes its database interactivity a step further. Given a particular book title, its case-based reasoning engine examines all past sales of that book to see if the customers who bought that book shared other book purchases in common. It then produces a short list and presents that list to the user. The overall effect approaches that of a sales clerk who says, “Oh! If you like this book, then you’ll really like reading these as well.” Amazon’s system has the experience of hundreds of millions more transactions than even the most wizened and well-read sales clerk. Equipped with this information, customers may consider purchasing additional books, or the information may increase customers’ confidence that they have selected the right book. Better information increases customers’ confidence in their purchases and encourages additional sales.

a) Give examples of several ways expert systems can be used in business decision- making situations for Wheelies Group of companies.

b) How do you feel about online merchants tracking your purchases and using this information to recommend additional purchases? Is this ethical?

Explanation / Answer

a)Making isolated databases for each customer will provide security for one customer's info from others.

storing customer's info is enabling expert system to do great things.

Examples:

1. some companies sell customer's information to other companies.

2.if somebody buy a phone, then we can directly offer him phone back pouch.

3. many ways are there. but not getting them now.

b) I feel that it's not bad. showing the best is not bad right?

There is nothing like, they are tracking us and our interests. We just need a thing. And they are selling it. that's it. Nothing wrong in noting down the things that we already sold or interested to buy.

Though they are offering additional purchases, it is not bad. They are just offering. Not checking out without our intervention. You should control yourself what to buy and what not to buy.

Coming about ethical,

Yes ! it is not ethical.

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