Which of the following is true of the role of smartphones and online advertising

Question

Which of the following is true of the role of smartphones and online advertising?

Select one:

A. Ads appearing on smartphones are better trusted and accepted as a source for buying information when compared to online consumer opinions.

B. Advertisers are suspicious about the use of smartphones for advertising as they offer limited access to the Internet.

C. Smartphones can be used as a medium to deliver ads based on cultural targeting in the near future.

D. Advertisers need to consider having mobile-compatible versions of their ads, as this will help them access customers anytime and anywhere.

E. Smartphones are becoming increasingly ubiquitous in many less-developed countries, even though they are the last avenue to the Internet in developed countries.

Explanation / Answer

Answer: Option (D) - Advertisers need to consider having mobile-compatible versions of their ads, as this will help them access customers anytime and anywhere.

Explanation: Normally, the desktop versions of the ads are not compatible to be viewed on mobile phones. Desktop version ads take more time in loading and thus, affects the user’s browsing experience on mobile phone. Therefore, it is necessary for online marketers to design mobile specific or mobile-compatible versions of their ads so that they are convenient for the users and since, users spend more time on smartphones as compared to desktops or laptops, advertisers can reach them anytime and anywhere through mobile ads.

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