LP6 Assignment: The Consumer Decision-Making Process Consumers are faced with pu

Question

LP6 Assignment: The Consumer Decision-Making Process Consumers are faced with purchase decisions nearly every day. But not all decisions are treated the same. Some decisions are more complex than others and require more effort by the consumer. Other decisions are routine and require little effort. For marketers it is important to understand how consumers treat the purchase decisions they face. Directions: Write a 2-3 page paper describing the consumer decision-making process. Discuss the various influences in the decision-making process, the process of problem recognition and the information search process in consumer decision-making. Also include a discussion of the criteria evaluation process in decision-making and the outlet selection process leading to purchase. Use the APA 6th edition formatting guidelines below. Your paper must follow these APA 6th edition formatting guidelines: Double-spaced 12 point Times (Times New Roman) font 1 inch margins Include a title page and a reference page (title and reference pages will not count in page total) Use at least two scholarly sources, properly cited reference materials Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.

Explanation / Answer

Consumer decision making is also called as buyer decision making. It is process, in which consumers identify thier needs, collect information about desired product and it's alternatives, evaluate each alternative to make purchasing or buying decision.

This purchasing or buying decision is based on different factors like tastes and preferences of customers, education, life style, economic standard, culture, region etc..

This decision making process is very useful to marketers to understand the buying behaviour of customers. Based on that they will plan future market to their products.

Process of problem recognition means to identify what customers exactly require. As a marketer, this is very important to you, , once the requirements of the customers are recognised, provide the products according to their requirements, they feel better. It is useful to you also, because customer satisfaction brings good results.

The process of information search means customers are prefer to changing their buying behaviour, they just want to leave old products and search for new products in search engine like Google.

Evaluation process in consumer decision making process means

To evaluate each and every alternatives to particular product based on their merits and demerits, select the best one among them. This is very useful to consumer to make better decision.

Outline selection process leading to purchase

Outlet means a point where goods available for selling or distribution. This outlet also playing key role in consumer decision making process. Because, based on outlet, and it's services, people will make purchasing decisions.

For suppose, Amazon, this is one of the trusted online outlet, , people believe this more, if they want to purchase any product which is available in this outlet, they make purchasing decision very quickly.

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