22. (T or F) In manufacturing, there are four key features related to production

Question

22. (T or F) In manufacturing, there are four key features related to production: speed or timing, simplicity, and flexibility. 23. (T or F) Information technology is used in areas such as marketing for: frequ buyer databases, target market and media analysis, survey design and analysis and multimedia promotion design. 24. (T or F) One risk with strategic development of information systems is that at some point, your competitors will follow and implement a similar system. Ove time, you will be forced to expand your system and provide additional features 25. In order to create effective strategic systems you must understand the entire firm and its relationships with external suppliers, consumers, workers, and rivals. in the environment, such as 26. The fundamental mechanisms for gaining competitive advantage are barriers to entry, switching costs, lower production costs, product differentiation, control bution , innovation, and quality control. 27. A classic case of using information systems to modify a product for competitive advantage came from Federal Express who were the first major delivery company to be able to track individual packages. This is a case example of which competitive strategy?: A. Cost leadership strategy B. Product differentiation strategy C. Barrier to entry strategy D. Quality management strategy Industry leaders are constantly searching for ways to improve organizations and gain a competitive advantage. Information technology is being used in market research strategies to support: 28. A. Analysis and modeling, project management, workgroup support, databases, B. Phone support systems, location monitoring and scheduling of service peop C. Just-in-time linkages, forecasts, models, links for design, and transaction D. Product leadership, cost differentiation, quality barriers, project managem and decision support expert system diagnostics, databases processing and databases

Explanation / Answer

22. False

The four key factors are - Quality, Cost, Lead-time and Flexibility

23. True

Information technology in the form of MIS serve these purposes for marketing in search for Innovation.

24. True

Competitor imitation is risk that needs to be considered. It will lead to a firm losing its competitive advantage

25. micro-economic business factors

26. distribution channel

27. B. Product differentiation

28. A. Analysis and modeling, project management, workgroup support, databases and decision support.

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