There are different formats for ads – know what they are and what their strength
ID: 383747 • Letter: T
Question
There are different formats for ads – know what they are and what their strengths are for reaching consumers and informing them How might advertisements enhance a public relations effort?
What appeals are utilized by advertisers to touch a demographic? What is frequency?
What is reach? What approaches might be used by a media planner to design an ad schedule? Why are specific media used within a plan, that is, why use newspapers or billboards or electronic media? Know the advantages and disadvantages of each major medium, including social and internet use.
Explanation / Answer
The advertisements can be in newspaper, magazines, televisions, social media, hoardings etc. The advertisements are the strengths in many ways, through advertisements the customers get the information about the arrival of many products in the market and it is helpful for the company to attract the customers by its products features and specification. In this way, a customer gets to know before buying the products and simultaneously the public relationship with the organization grown in a better way.
The advertisers need to do a detailed research before appealing with the advertisement to the consumers. As the effect of demographic is always a factor in the organization to place the product as per the population. IF the population seeks for the specific product then it is obvious to appeal to that geographic area.
Advertising frequency and reach both are the combined effect in the organization for the purpose of the advertisement; if the frequency of the advertisement is more then it will be able to reach to the highest possible touch of the customers and it will increase the sale of the product.
The approaches are the strategic process, which needs to be maintained by proper initiation of the planning and to make that plan successful are quite necessary to do a focused research for the gaining of customer satisfaction and needs. For the proper schedule, the advertisement is really important to place at the correct time and correct place.
The specific media are the key holders, which the customers mostly concentrate and it will be most advantageous if the targets are made into that particular domain to make the ad beneficial for the organization.
Advantages: An organization can achieve a lot of positive aspects by the proper utilization of ad in the internet and social media. It will help the organization to make the business effectively and will through an ad the products and its availability are forecasted in a most proper way.
Disadvantages: The strategic measures and research are likely to be made in the organization so that the customers should not divert from the ads and the competitor's influence is reduced. This factor is necessary to be maintained in the organization.
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