THE SITUATION In March 1999, Carlos Ghosn was asked to lead the turnaround at th
ID: 3836195 • Letter: T
Question
THE SITUATION
In March 1999, Carlos Ghosn was asked to lead the turnaround at the struggling Japanese carmaker Nissan. The company was $23 billion in debt, had suffered declines in domestic market share for 27 straight years, was unprofitable on 43 of the 46 products it sold, and had lost money for seven of the prior eight years. Many viewed Ghosn, who was nicknamed Le Cost-Killer and renowned for his turnaround abilities, as the best hope to fix the crisis. Yet, many industry analysts thought the situation was impossible. They also wondered how a foreigner could succeed in the Japanese work environment.
Within 18 months, Nissan was restored to profitability and has sustained annual profitability for all but one year (during the recent worldwide recession) since then. Within five years of Ghosn’s arrival in Japan to run Nissan, the debt of $23 billion had been turned into a $7 billion surplus. It now sells and markets cars in nearly every country in the world and runs manufacturing facilities in nearly 20 countries. Nissan has developed some of the most innovative cars, including the Nissan Leaf, the first zero-emissions car. Ghosn credits much of this turnaround at Nissan to his ability to work across cultures and to build on the best parts of each culture involved.
QUESTIONS TO CONSIDER AS YOU READ
• What types of attitudes do business professionals need to communicate effectively across cultures?
• How can business students learn about and prepare to work with members of other cultures?
• How can understanding cultural dimensions help business professionals work cross-culturally?
• What advantages accrue to companies with a global mentality?
• What is the value of global leaders?
• How do generational, gender, and other group identities affect business communication?
Explanation / Answer
1. The types of attitudes required by business professionals are
- Maintain Good communication to customers across the world. That means language is very important
in business. We should know and use different language while we are dealing with the business client
all over the world.
- Mingle with Environment and technology used in the business. Present days technology is leading the
entire business. So by getting lot of knowledge on technology can lead the effiency of work and
we can also maintain good relationship with the business customers.
- Whatever might be the environment people always use latest technology to lead the business so by
getting hands on experience in the technology might very helpful.
- Almost in all the business markets varying dimensions of intercultural communication is nonverbal behavior.
The Knowledge of a culture conveyed by what a person says represents only a portion of what that person has communicated.
2. The business students learn about and prepare to work with members of other cultures in different ways like:
- Understand the business of others and trying to implement the business strategies in present working business
culture. By which they can gain more knowledge on business process in different ways or methods.
- Understand the language of the working business and interacting with the business people might help them
to understand the business flow.
- By going and undersansing the different business levels and business developments students might get
more positive opinion on doing the process and leading the business to next level.
3. understanding cultural dimensions help business professionals work cross-culturally because
- By giving different cultural content, it will bring new communication challenges to the workplace.
when employees tranfered or relocated in different locations or people in the offices speak the same
language like in countries US & UK. There are some cultural differences that should be understandble in
an effort to improve the communications between the two business cultures.
- In this type of cases, an effective communication strategy is needed by which understanding that the
sender of the message and the receiver of the message are from different cultures and backgrounds.
By which people are making communications even more complex.
- In another way is like without getting into cultures and sub-cultures of other business processes
The most important part for the people to realize that a basic understanding of cultural is
the key for the effective different cross cultural communications.
- Even Without the necessary study in the individual cultures and languages. They must know and learn how to
do better communication with individuals and groups whose first language, or language of choice, does not
match our own.
4. The advantages accrue to companies with a global mentality are:
- We can develop the awareness of individul business culture all over the world.
- And many companies now offer training in the different cultures where the company conducts business.
so that they can understand the business process and culture.
- Even the leaders and the managers of a team that is working across cultures or incorporates individuals
who speak different languages, practice different religions, or are members of a society that requires
a new understanding so by using there are improving the different skills. and understanding the skill set
in different business culture.
5.
- Global leaders are very intelligent in different culture and business strategies they learn from
experience. and also they learn from the experience of others. That’s how all successful executives
and business leaders got that way in business process.
- The Global leaders lead companies originating from different cultures and successfully operate
across the globe.
- The global leaders make people feel emotionally engaged and inspire them to walk the extra mile.
- They outperformed most of their industry process and they gained respect from their stakeholders
in multiple ways and multiple strateges.
6.
- The generational, gender, and other group identities affect business communication because in
global culture business process they will be different people with different culture and cross
languages. So there might be the some business effects in order to understand the culture.
- The Culture can be defined as the values, attitudes, and ways of doing things that a person brings
with them from the particular place where they were brought up as a child.
- These values and attitudes can have an impact on communication across cultures because each
person's norms and practices will often be different and may possibly clash with those of
co-workers brought up in different parts of the world.
- Racial identity refers to how one's membership to a particular race affects how they interact
with co-workers of different races.
- Another factor that impacts intercultural communication is gender. This means that communication
between members of different cultures is affected by how different societies view the roles of men
and women.
- The age identity factor is also a major factor to how members of different age groups interact with
one another. This is because of generation gap.
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