PROBLEMI Data for ans The Westchester Chamber of Commerce periodically sponsors

Question

PROBLEMI Data for ans The Westchester Chamber of Commerce periodically sponsors pubie alternatives media usage limitations are as shown e service vcars progtam include television, radic, and online. Audience estimates sng Constraint Radio (R) Online 0N) Television (T 00.000 Audience per advertisement 18,000 40,000 5300 60 Cost per advertisement $2.000 10 Maximum media usage 20 10 () ensure aa balanced use of advertising medis. radio advertisements must not exceed 50% of the total number of advertisements authonzed, in addition. teiension should account for at least 10% of the total nunber of advcrtisements authorized 23. What are the decision variables? b. A. B, C 24. What is the objective function? a. Max: 100,000 18.000 R-40,000 N b. Max: 2.000 T+300 R 600 N c. Min: 100,000 T + 18,000 R+40,000 N

Explanation / Answer

23) The correct choice is a

where T stands for total number of television advertisements, R for the number of radio advertisements and N for the number of online advertisements.

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24) The correct choice is a

Explanation : - The objective function will be to maximize the number of audience per advertisement for the different types of advertisement medium chosen such as television, radio and online.

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