Q. Please go through the below business case and write a Report. The report shou
ID: 383372 • Letter: Q
Question
Q. Please go through the below business case and write a Report. The report should consist of
The report should contain the following details:
1. Introduction.
2. Legal System in the United States.
3. Contracts and Agreements.
4. Intellectual Property & Licensing
5. Warranty & Product Liability
6. Agencies.
7. Bankruptcy
8. Employment Laws
9. Antitrust & Consumer Protection Laws and Environmental Regulations
10. Business Organization & Management of Corporate Business
11. Conclusion:
12. Attachments/Exhibits.
Charts or graphics (optional): as may be necessary to show theories, processes, etc.
Bibliography (very important)
GeMot is an automotive company, which started its operations in 1989 in Germany. A merger of General Cars and Automobile Motors, GeMot has assembly plants in Germany, Italy, Spain, and Portugal, and most recently in India, with a workforce of over 45,000 employees, producing 1.7 million units (2016), with revenue of almost $30 billion.
Its specialty is “no-frills”, small, compact, fuel-efficient cars. The three founders are also co-directors, who head the company: designer and engineer Peter Hans, financial administrator Jean-Paul, and marketing manager Tom Norris, with neither holding titles such as “Chief” or “Director”, as they have a low-key management style.
GeMot recently expanded its operations into India, by building a car factory there where it has been quite successful, thanks to a group of students from International Technological university, who assisted GeMot by researching India’s business environment and creating corporate programs specifically tailored for that country. India’s low labor costs and GeMot’s home country technology combined created strong competitive advantages to produce affordable cars that are distributed within India and to other Indo-Asia countries.
To keep prices low, GeMot sells its cars directly to consumers, instead of paying commission to independent car dealers, and its customers can also benefit from direct financing and low-cost maintenance. However, GeMot may license sales to dealerships, if that proves to be more economical. To its workforce, the company offers generous employee benefits, which include education reimbursement and profit sharing (through 401-K investment accounts). Their founders stated the company’s mission as “A company that fosters integrity with a team-oriented work-force to develop and distribute forward-thinking automobiles, which compliment common people’s lifestyle, while respecting the environment and positively contributing to the community.” GeMot believes it will be a good match with the culture in the United States.
GeMot prides itself on being a very “conscientious” business, going above and beyond a country’s legal requirements to protect society from both the impact of its manufacturing and cars’ emissions. GeMot has a robust, creative and expansive Corporate Social Responsibility and Ethical Business Compliance programs, which include guidelines from several government agencies and non-governmental organizations, both in Europe and India.
GeMot extends its home country standards to its foreign and supply chain operations and would like now to expand its business into the United States by partnering with two of the most ethical automotive companies: Ford Motor and Cummins, Inc. GeMot intends to establish a Corporation and obtain stockholders to invest in its operations.
GeMot’s directors hired your team to guide them in understanding the legal aspects of business in the USA. They want you to prepare a report and presentation that will give them guidance and advice on
a) contractual obligations; b) power of agencies over its business; c) advantages and disadvantages of licensing; d) intellectual property protection; e) product liability and warranty; f) employment laws; g) form of business organization rights; and h) obligations of executives and/or directors.
Explanation / Answer
A-(A0 THE CONTRAUL OBLIGATIONS WILL BE CONTRIBUTION MADE BY STAKE HOLDERS BY CONTRACT IE HOW MUCH CAPITAL G E MOT ALONG WITH FORD AND CUMMINS WILL CONTRIBUTE WHAT WILL BE PROFIT SHARING RATIOO WITH CONSIDERATION FOR BENEFITS OF ALL STAKE HOLDERS IE GOVERMENT, PUBLIC AND EMPLOYEES.IF ANY BENEFITS OF THESE STAKE HOLDERS IS DEFEATED IT WONT JUSTIFY THE BRAD IMAGE OF GEMOT AS FAIR COMPANY.
B- POWERS OF AGENCIES IN THESE COULD BE DEALERS AND FINANCIERS WHILE DECIDING ON PRODUCTION. IE FOR EX- IF PARTNERS NEED CARS IN RED COLOUR WITH AVERAGE OF 15 KM/GALLON IT HAS TO DESIGN ITS MODELS PRODUCTION IN THIS WAY TO MATCH THEIR REQUIEMENTS.
A3- ADVANTAGES- 1-IT FREES COMPANY FROM MARKETING OF TS PRODUCTS AND FOCUS ON PRODUCTION AS LICENCERS WILL TAKE CARE OF MARKETING. BUT THERE SHOULD BE REGULAR MEETING BETWEEN THE TO SO THAT BRAND IMAGEOF GEMOT IS NOT DAINTED. THE LICENSEE PERSON OR CONCERN SHOULD BE A COMPAY OF REPUTE AND SOCIAL ACCEPTABILITYSO THAT PUBLIC CCAN FEEL CONFIDENT WHILE DEALING WITH THEM.
DISADVANTAGE -COULD BE IT SEPRATES COMPANY FROM ITS CUSTOMERS IE LACK OF PERSONAL TOUCH FOR WHICH GEMOT IS RENOWNED FOR .PEOPLE AT LARGE FEEL CONFIDENT AND FEARLESS WHILE PUTTING THEIR DEMANDS FORWARD TO COMPANY DIRECTLY WHICH WILL NOT BE THE CASE IN LICENSING . IT MAY LEAD TO MISSELLING OF PRODUCTS AND FINALLY TAINTS THE COMPANY BRAND IMAGE IE A COMPANY MADE FOR PUNBLIC WORKS FOR PUBLIC AND FOR THE BENEFIT OF PUBLIC AS A WHOLE.
D- ITS ESSENTIAL THAT HO=WHO WILL ENJOY EXCLUSIVITY IN WHICH MATTER TILL WHAT EXTENT FOR XE- CUMMIN S CAN ASK FOR ALL ENGINE ORDERS FOR CARS AS IT IS SPECIALIST IN THAT FORD MAY WANT LICENSES MUST BE PROVIDED TO ITS DEALERS AS THEY KNOW THEM INSIDE OUT DUE TO LONG TERM BUSINESS RELATIONSHIP.SO GEMOT HAV TO MAKE BALANCE BETWEEN ALL THESE FACTORS TO MAINTAIN ITS SEPRATE BRAND IDENTITY.
E- WHETHER AND WHERE PRODUCTS WILL BE SERVICED WHO WILL WARRANT THE PRODUCTS AND HOW MUCH PERIOD THAT PRODUCT IS WARRANTED.THESE ARE ALSO ESSENTIAL WHERE GEMOT WILL BE FORCED TO MAINTAIN IF NOT EXCEL THE GENERAL INDUSTRIAL RULES LIKE SERVICE AFTER EVERY 3 MONTHS OIL CJHANGE EVERY ALTERNATIVE SERVICE. TO NAME A FEW.FREE PICKUP AND DELIEVERY AT CUSTOMER HOUSE COULD ALSO BE INTRODUCED TO GAVE MORE VALUE AND SATISFACTION TO AN CUSTOMER.
-F- IN EMPLOYMENT THE LAW OF LAND ALONG ITH ALL FAIR BUSINESS PRATICES WILL FORM BASIS OF EMPLOYMENT LAWS. FOR EX- MATERNITY LEAVE OF 3 MONTHS TO FEMALE EMPLOYEE IS GENERAL BUSINEE AND LEGAL PRATICE BUT TO PROVIDE HER FREE NURSING FACILITY SAY DOCTOR CHECKUPS AT COMPANY COST COULD IMPROVE THE BRAND IMAGE OF COMPANY.
G-WHETHER THE ORGANISATION WIL BE PARTNERSHIP BETWEEN THE 3 OR AN JOINT VENTURES OR A SERATE COMPANY NOT OWNED BY ANY ONE.ARE TYPE OF BUSINESS ORGANISATION IN THE SAME WAY WILL BE RIGHTS IN PARTNERSHIP ALL 3 MUCH AGREE ON SAME POINT.IE IF ALL 3 AGREED THAT A WHITE CAR WITH AN AVERAGE OF 30 KMS/BARREL BE LAUNCHED THEN ONLY BE LAUNCED. WHILE IN JV. ALL COMPANIES WILL PUT THEIR BEST SOLUTIONS AND DECISION IS TAKEN BU MAJORITY OF STAKE HOLDERS.WHILE IN SEPRATE CONCERN NO COMPANY HAS A SAY IT WOULD BE ITS DIRECTORS OR OTHER QUASLIFIED PERSONNELS DECIDEING ON DAY TO DAY MATTERS.
H- THE OBLIGATIONS OF ALL WOULD BE TO MAINTAIN THE BRAND IMAGE OF COMPANY AS A FAIR COMPANY TAKING INTO CARE INTRESTS OF ALL AFFECTED GROUPS WHETHER GOVT,SOCIETY, EMPLOYEES AND CUSTOMERS FINANCERS TO NAME A FEW.THEY ALL MUST ACT TOGETHER TO BE A BRAND AMBASSODOR OF THE COMPANY AND NO ONE SHOULD DO ANYTHING WHICH MALIGNS THE BRAND IMAGE OF COMPANY.
THE ABOVE SUGGESTIONS ARE NOT CONCLUSIVE BUT A REFERENCE TO BE WORKED ON FOR FUTURE BRAND BUILDING OF A COMPANY.
HE
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