Marin Helm Retallers is atempting to decide on a location for a new retail outle
ID: 383158 • Letter: M
Question
Marin Helm Retallers is atempting to decide on a location for a new retail outletA the moment, the finm has three arernatives stay where t is but enlarge the facllty, locate along the main street in nearby Newbury, or lccate in a new shapping mall in Hyde Park. The company has selected the four factors listed in the following table as the basis for evaluation and has assigned weights as shown: Factor Factor Description Weight Present Location Newbury Hyde Park 1Average community Income 2 Community growth potential 3 Avallability of public transportation 4 Labor avallability, atitude, and cost 0 40 0.15 0.20 0.25 45 20 35 T5 15 50 with a total weighted seore of(Enter your responise rounded to two decimai pleces j a) Based on the given information, the best localion for Mariyn Helm Retailers is to open the new relail outlet in b) A new subway station is scheduled to open across the street rrom the present location about a month, so its third ractor score should be raised to 50 Then, the best location for Marilyn Helm Retaiers is to open the new reta outier in . with a total weighted score at | | rEner your response rounded to two decima paces)Explanation / Answer
a.
Let's calculate the total weighted score for each location :
Present Location : 0.4(45) + 0.15(20) + 0.2(35) +0.25(75) = 46.75
Newbury : 0.4(65) + 0.15(15) + 0.2(60) +0.25(50) = 52.75
Hyde Park : 0.4(55) + 0.15(85) + 0.2(50) +0.25(50) = 57.25
Hence, we choose Hyde Park with a total weighted score of 57.25
b)
Due to new subway, third factor chages for present location.
Hence, new score for Present location = 0.4(45) + 0.15(20) + 0.2(50) +0.25(75) = 49.75
However, this will not affect our decision.
The best location to open new retail outlet is Hyde Park with a total weighted score of 57.25
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