38) In general, a company should enter only segments in which it can, A) offer l

Question

38) In general, a company should enter only segments in which it can, A) offer lower prices; ship faster B) offer superior value; gain advantages over competitors C) offer superior value; ship faster D) gain advantages over competitors; offer new products E) identify behaviours; understand spending power , and- 39) ByWay Ventures chose a differentiated marketing strategy. The company had to weigh against -when selecting this strategy. A) extra research; costs B) sales analysis; sales C) increased sales; increased costs D) geographic segmentation; demographic segmentation E) attitudes; perceptions share of 40) Using concentrted marketing, the marketer goes after a A) small; a small market B) small; a large market C) large; one or a few niches D) large; the mass market E) moderate; the local market 41) Which of the segmenting strategies makes the most sense when a company introduces a new product? A) concentrated B) mass C) differentiated D) individual marketing E) multiple-segment 42) As You Like It, Inc., customizes its offers to each individual consumer. This practice of tailoring products and marketing programs to suit the tastes of specific individuals and location s referred to as marketing. ) niche micro ) variable mass undifferentiated

Explanation / Answer

38.) B

Value offered by the product and its advantages over competitor's product matters most

39.) E

Customer choices, preferences and market gap existing are very necessary to know, when you are applying differentiated marketing strategy

40.) B

Concentrated marketing means focussing on some particular group and segment of the population.

41.) B

Mass market strategy is most relevant because you never know which segment will like the product most.

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