23) People change the goods and services they buy over time because of the two c

Question

23) People change the goods and services they buy over time because of the two changing factors of A) belief and attitude B) perception and personality C) age and life-cycle stage D) groups and learning E) family and tradition 24) is a person's pattern of living as expressed in his or her psychographics, including his or her activities, interests, and opinions. A) Personality B) Culture C) Lifestyle D) Motive E) Social class 25) refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment. It is usually described in traits such as self- confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness. A) Alternative evaluations B) Belief C) Culture D) Personality E) Self-awareness 26) Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand? A) brand perception B) product image C) brand personality D) new product E) brand equity 27) is the process by which people select, organize, and interpret information to for a meaningful picture of the world. A) Personality ) Perception Selective grouping Learning Self-actualization describes changes in an individual's behaviour arising from experience. ifestyle

Explanation / Answer

Q23) Answer is C) age and life-cycle stage

Q24) Answer is C) Lifestyle

Q25) Answer is D) Personality

Q26) Answer is C) brand personality

Q27) Answer is B) Perception

Related Questions

Navigate

• Browse (All)
• Browse 2
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.