36. Online advertising includes search engine marketing display advertising, soc

Question

36. Online advertising includes search engine marketing display advertising, social media advertising e-mail marketing and mobile marketing. a. True b. False 37. Salespeople selling in foreign markets should tailor their presentations and closing styles to each market. a. True b. False 38. One of the implications of social media for marketers is that they must realize that they have control over the content on social media sites. a. True b. False 39. Product life cycles can only be measured in years. a. True b. False 40. Extranets enable buyers to quickly and easily compare products and prices, putting them in a better bargaining a. True b. False

Explanation / Answer

36: True

Online marketing use all sources of visual medias especially in social networking platform, search engine etc.

37:True

Localisation is an effective strategy in marketing. Thus based on the location marketing needs to be tweaked.

38:True

Authenticty or genuinity should be there for all the content. Thus marketers should tske control over it

39: False

Ot cannot be measured by just numbers. It is a series of stages starting from introduction, maturity, declining etc.

40:False

Extranet is a pvt. network Extranets generally use Internet technology and also public telecommunication system to share certain trusted part of the information related to their business operations over certain trusted vendors .

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