Multiple Choice Identi to record your answer. 2 pts. each, 30 pts total complete

Question

Multiple Choice Identi to record your answer. 2 pts. each, 30 pts total completes the statement or anwers the question Use she space providend in the left mrgi -1. Information we have already learned and stored in memory iscalled a. Knowledge structure, e Elaboration. e Cognitive attention b. Knowledge content d. Categorization thoughtful man. Through this character, Bramy istrying to establiao) b. affect driven schema d. brand extemsion 2. Braway paper towels introduced a "Beawny Man" who is the epitome of the strong, sensitive, caring, gentle, . c brand personality 3. The weakening of memory strength over time is_ a blockage. b noisedecoding decodingdecay 4. Both hamburgers and Ronald McDonald may come to mind when a conumer thieks about McDonalds While other fast food restaurants serve hamburgers, Ronald McDonald is toMcDonalds unique abstract ubiquitous d favorable redundant 5. Originally the brand name Mountain Dew referred to illegally produced alcohol (moonshine) and their ads depicted "Willie the Hillbilly" exclaiming "Yahoo, Mountain Dew." Now Montain Dew's ad feature actors participating in extreme sports. This is an example of repositioning a brand by changing consumers a. implicit memory. d. product prototypes. e. schema for the brand. b. graded structures. 6. Daniel has season tickets for the Columbus Crew Soccer team. On days when the team plays at home, he wears his Crew "gear," brings a soccer ball, packs a cooler full of cold drinks and makes a crockpot of chili. These are all parts of his for tailgating. a. schema c. salient behavior e graded structure b. brand image d. script . Wendy's burgers are square. This is a good example of a marketer positioning a company, product, brand, store, or service as different from others by creating associations that are a. soothing and relaxing. b. exciting and thought provoking. c. similar in content to the object in different product or store categories. d. unique to the entity and salient. e. customized to each individual.

Explanation / Answer

Q1) Information we have already learned and stored in memory is called b) Knowledge content

Q2) Answer is c) brand personality

Q3) The weakening of memory strength over time is e) decay

Q4) Answer is a) unique

Q5) Answer is e) schema for the brand

Q6) Answer is c) salient behavior

Q7) Answer is b) exciting and thought provoking

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