New Belgium Brewing (A): Gaining Competitive Advantage Through Socially Responsi

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New Belgium Brewing (A): Gaining Competitive Advantage Through Socially Responsible Marketing From its roots in a Fort Collins, Colorado, basement, New Belgium Brewing has always aimed for business goals loftier than profitability. The company's tremendous growth to become the nation's third-largest craft brewery and ninth-largest overall has been guided by a steadfast branding strategy based on customer intimacy, social responsibility, and whimsy. The company's products, especially Fat Tire Amber Ale, have always appealed to beer connoisseurs who appreciate New Belgium's focus on sustainability as much as the company's world-class brews. Despite its growth and success, New Belgium has managed to stay true to its core values and brand authenticity-the keys to its m advantage in the highly competitive craft brewing industry Synopsis: Themes: Customer intimacy, competitive advantage, social responsibility, sustainability, branding strategy, product strategy, distribution strategy, marketing implementation, customer relationships arge corporations and well-known brand names come to mind when most of us think about successful businesses. However, the success of small- and medium- sized businesses can be just as noteworthy, while often having a greater impact on local communities and neighborhoods. One such business is the New Belgium Brewing Company, Inc., based in Fort Collins, Colorado. The New Belgium brand has become known for two things: its high-quality, Belgian-style beers and its commitment toward sustainability. Its socially responsible initiatives have contributed greatly to New Belgium's success. In fact, New Belgium's business model has been so successful that it is s around the c the company stands for. Studies have shown that the stock prices of ethically and socially responsible companies as a whole outperform those on the S&P; 500 index. Although 8 BP.pdf e Case 6 Mattel.pdf ^ | Case 4 New Belgiu pdf ^ | g Case 3 Monsanto.pd Course 5 Marketing.. Case 4,pdf - Google C... Provide A Discussion ., a wl oa F4 FS

Explanation / Answer

Answer 1.

There are four major environmental issues which were being addressed by the New Belgium Brewing company, like water, waste energy and emiison management. By identifying the issues and giving the clarity of solutions and projected metrics to sustain and remove these issues the strategic approach was taken. NBBC has initiated the improvement task on both individual as well as corporate level which are aligned with the organisation, goals, mission and objectives. NBBC CSR initiatives were instrumental in creating the positive image about the organisation.

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