A firm\'s marketing department plans to introduce a new product into the market.

Question

A firm's marketing department plans to introduce a new product into the market. The department invites suggestions from employees about the new product. New employees at the firm are also given an exhaustive orientation by the HR department about the company's vision and goals, and how the firm's products have traditionally formed an integral part of their daily work life. This orientation activity organized by the HR department is an example of _____.

Multiple Choice

brand alignment

brand extension

brand equity

brand valuation

brand earnings

Explanation / Answer

Brand Alignment

Is the correct option

Brand integration is the alignment of organizational constants. These constants are, Mission, vision, goal, values etc.

Here the HR manager has integrated the organizational constants in order to get success in new product development.

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