Our selection for team members for the West Coast Transit marketing project are,

Question

Our selection for team members for the West Coast Transit marketing project are, Natalie, Elizabeth, Bob, Katelyn, William and Susan. Though the profiles of each candidate looked great and each offered a unique skill set, we found that these individual’s work styles, motivators and personalities would match up well and would lead to a successful completion of the project.

The six employees we chose for this project are intrinsically motivated. They like to do the work because how it makes them feel on the inside (Kreitner & Kinicki, 2013) .This project being added to an already stressful work load. The motivation of the team will have to come from within. The team will also be motivated by ensuring they understand the task significance. Painting the picture of the other airlines competition and the need to do well on this project will help them gain the meaningfulness of the work. This will create a high work effectiveness. The Job Characteristic Model allows us to ensure the core job characteristic, critical psychological states, and outcomes are met (Kreitner & Kinicki, 2013). The feedback mechanic will be important to understanding if our approach will work. We know that the team members are dedicated employees with varying skill sets and they will feed off of each other as they get goals and produce outcomes. The rewards can be financial for extrinsic factor. We could set a bonus or have some type of financial gain if the marketing campaign is successful. The other intrinsic reward is the satisfaction of a job well done, and many of the team members will benefit from that. A top down approach will likely not work for this group. The management team will also need to avoid negative reinforcement with this group. This approach will not work because the makeup of this team is highly functioning highly motivated staff and we do not want to take that away. Our goal is to keep this team motivated and focused on the end goal.

Summarize management team's vision for the success of this team.

Based on what you have identified as the selected team's particular strengths and weaknesses, which specific leadership strategies might you apply to ensure that the vision is ultimately successful? Why?

Explanation / Answer

1 - The Management has deployed a team of intrinsically motivated guns on a project, where they expect them to do well. The management has selected these members, although they are not allrounders, their individual skill sets would help to make a collective team effort, which would lead to the success of the project. Moreover, the team is motivated and charged up for the work and they believe they would not require any extrinsic motivation to achieve the goal. The team would function in its own way, no management interference would be required as they would be completely focused on the goal and fiddling with the team would lead in disruption of the goal.

2 - Here the Democratic type of leadership would be a perfect match, where the team doesn't need constant monitoring and they need their own independence to work, basically a decentralized structure would work in benefit of the project. The team is intrinsically motivated, means naturally, hence just simple instruction about the direction of the projects would be more helpful, where the team would further discuss internally the further scope of the project. Acc the above case, the team is focused and just needs to be kept motivated, i feel the democratic style would perfectly fit in the situation.

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