2. CHOOSE ONE ALTERNATIVE FOR IMPLEMENTATION and PROPOSE AN IMPLEMENTATION PLAN
ID: 381391 • Letter: 2
Question
2. CHOOSE ONE ALTERNATIVE FOR IMPLEMENTATION and PROPOSE AN IMPLEMENTATION PLAN
*STATE & EXPLAIN STRATEGIC GOAL & OBJECTIVES
*STATE & EXPLAIN TACTICAL / OPERATIONAL PLANS
SWOT Strengths Weakn esses Opportunities 1. New entrants always se challenges and 1.It has good brand name and is one of 1. Often people complain.International expansion can svereally boost sales and we know it 2. intense competition has lesser number of stores so therefrom pizza hut and tions as compared to ts competitors. 2. lesser number of stores worldwide when compared to its s great opportunity to grow more. dominos. 2.It should add new menu items as 3. people have started It has low costs due to in bake- n-house concept. The staff is given a very good people seek variety. markets where this chain is not present. It should also venture into newerhealth and thus, they are as there are still markets less inclined towards fast ich is not considered ning by means of staff training competitors. foods such as pizza od for healthExplanation / Answer
Three strategic alternatives for Papa john's in the future
No. 1: It should develop some new brands under its subsidiary, having attractive names so that in developing country it can have more customers to attract.
No. 2: With a change in variety it should have competitive prices in the menu list.
No. 3: It should alliance with the top industrialist in the new country of launch so that the domestic customers are more attracted towards the brand e.g. Domino's has given its franchise in Indian to one of the Indian firm as Jubilant Foodworks.
Strategy to implement
Development of New Brands:
Papa john’s as an expansion plan should develop its new brand as a name (suggested) Yummy tummy Pizza. Under this brand company shall collaborate with domestic presence company in the new market and open its new outlet. As a strategic plan objective the interior of the outlet shall be designed which well suites the country’s culture where expansion is planned. As a tactical operational plan company shall promote its outlet keeping in mind the domestic public should feel the outlets as home origin and this shall increase in grater footfalls in the stores.
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