Journal is - Marketing an Branding Research Vol 3, Iss 2, Pp 97-108 by Emad R, Y
ID: 3812238 • Letter: J
Question
Journal is -Marketing an Branding Research Vol 3, Iss 2, Pp 97-108 by Emad R, Yazdan
Please select a question and support your answer with additional research:
How does a company change the basis of competition in their industry by using IT?
How should a company's strategic plans reflect the full potential of technology to improve their performance?
How should a company's align their portfolio of technology investments with opportunities and threats identified in strategic planning analysis?
How should a company's IT plan improve their operational and strategic agility?
How does a company's ensure their IT plan help to support customer expectations?
Explanation / Answer
How should a company's strategic plans reflect the full potential of technology to improve their performance?
Strategic Planning
strategic planning means the future planning of an organization, which refers to the direction that the organization wants to move. Strategic planning of the information technology for any organization is an evidence that the organization’s information architecture such as mission, objectives, and priorities of the organization becomes evident and it determines the necessary administration plan to achieve systems and forms the informational databases at the organizational level. To put in another way, strategic planning of the information technology charter and the macro program in the field of information systems are generally considered as the information technology. Different approaches are used for planning. Now, the dominant approach for developing the long-term program or for ICT master plan of information technology is an approach of the organizational architecture or the information technology architecture
Strategic planning is a continuous process of the systematic and risk-taking decisions with the greatest knowledge and awareness of future results that systematically organizes the efforts and attempts for undertaking these decisions which is needed and measures the results of these decisions against expectations through a systematic and organized feedback (Stueart, 1998).
Strategic planning is a process in which the objectives, goals, and programs are designed and implemented. The regulated and implemented processes are both gradual and continual. The time scale for the strategic plans is about three years and will not take more than five years. Although long-term perspectives are considered in more general level but it should be flexible enough to respond to the changes. Strategic planning as a comprehensive planning and in its early form began in the 1960s. The primary and main purpose of the implementation of strategic planning was controlling the whole organization
Information Technology Planning and Informational Systems The organized planning refers to the infrastructure and to the needed organizational cart information system at all levels. The comprehensive planning in the organization specifies 99 Marketing and Branding Research 3(2016) the needed infrastructure in all dimensions including technological, managerial, and human dimensions and accordingly, the organization’s guidance focuses on the designing and implementation of different informational systems and the use of information technology tools. Getting into the strategic planning of information technology is a kind of management task and it focuses on a series of factors, namely the integration of information systems considerations in the organization’s planning process; the planning for effective and long term management and optimization of the information effects, information systems and information technology; the integration of all forms of manual and computer forms and communications; and the emphasis on the problems including the low knowledge of managers, communication barriers and problematic organizational approaches. The information system planning is a managerial process to create information systems integration with the organization’s planning process.
In addition, it refers to relating the information system applications to the business objectives of the organization and to determining the essential information requirements to achieve long-term and short-term organizational goals. The strategic planning of information technology is the first step of organizational architecture process such determining perspectives and mission goals, determining the strategic requirements, and providing strategic document of information technology. The purpose of strategic planning of information technology is creating alignment between the information technology applications and business strategies of the organization. The adaptation of organization’s information technology planning to the organizational basic goals is one of the significant challenges in IT/ISP that the organization will be followed by an increase in productivity. Based on conducted studies, IT/ISP has been one of the most important issues of information technology managers and the organizations senior managers in recent years
Operational and strategic planning are linked decision processes, which should be designed to inform and support one another for effective management of strategies to improve overall performance of the organization, whether business or non - profit.
it refers to a systematic, formally documented process for deciding the handful of key decisions that an organization, viewed as a corporate whole, must get right in order to thrive over the next few years.
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