Managers of Kibbles ‘n Bits brand of dog food developed the “Do Your Bit for Kib

Question

Managers of Kibbles ‘n Bits brand of dog food developed the “Do Your Bit for Kibbles and Bits” tour that covered 33 U.S. cities during a three-month period. The event involved having consumers in each of the cities enter their dogs in a competition to determine which dog would be picked for the brand’s next TV commercial, based on the quality of tricks the dog would perform to receive Kibbles ‘n Bits food. This is an example of ____.

a.         cause-related marketing

b.         public relations

c.         sales promotion

d.         database marketing

e.         creating a customized event

Explanation / Answer

Creating a customized event

The quality of tricks performed by the dogs are evaluated.

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