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1. What is the purpose of the Lululemon Website? (What is the \"call to action\"

ID: 3810345 • Letter: 1

Question

1. What is the purpose of the Lululemon Website? (What is the "call to action"?) Who—which target market(s)—is the site designed for?

2. How well does the site follow best practices of Web design? Support your response with specific examples.

3. How well does the Web site follow best practices of creating magnetic content?

4. Given the content of this Web site, how well it is optimized for natural or organic search? How did you first find this Web site? How do other user/potential users find it? What are its "keywords"? If you "googled" these key words, where would the site appear on the results page?

5. Based on your analysis of its design and content, what are your recommendations for improving the Web site?

Explanation / Answer

The purpose of LUlulemon website is to design a yoga-inspired, technical athletic apparel company for women and men. The company makes a number of different types of athletic wear, including performance shirts, shorts, and pants, as well as lifestyle apparel and yoga accessories.for women and men, It follows best practices of webdesign as it describes about everything on sit. Graphics are too good. Every apparrel is well arranged. Custor satisfy and give their feedback to the site. The Web site follow best practices of creating magnetic content as content is highly optimized and attractive. People when open website, because of strong content they read and attract to the website for purchasing apparel. It is optimized for natural or organic search. When people search find appropriate answers. I found this website when i was looking for sweat apparel for women. User and potential users also find in this way that they were looking for apparels. It's keywords are: sweat, apparels, canada apparels, yoga clothes, running gear, workout clothes.