3 Which of the following is true of communication adaptation for a company enter

Question

3 Which of the following is true of communication adaptation for a company entering a foreign market? a) Language adjustments are considered unimportant. b) Cultural differences are seen as a negligible necessity in the process. c) A strategy of fully modifying advertising messages to local markets is used. d) As media availability is similar across countries, media need not be adapted internationally. e) A standardized advertising theme is used as consumer needs around the world are becoming more similar.

Explanation / Answer

When a company is entering a foreign market, it needs to adapt to it's region and culture. People have different tastes in different regions and we have to catch that pulse. Hence it needs to modify it's strategies according to the people of the country and it's customs so that they feel familiar with the product. Hence the answer us c.

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