This semester we will be conducting a 4 week scrum. The class will be split into

Question

This semester we will be conducting a 4 week scrum. The class will be split into teams of 4. This will allow each team member to practice a different team role each Sprint (a week). Each team will be developing a piece of software in a language of their choosing. Everyone in the class has their own background and expertise. You may be a good Java programmer, a web developer, a graphic artist, or a mobile programmer. Everyone will be assigned to a team project in which they will be able to contribute fully. The projects will come FROM YOU. In this assignment, every student will prepare a project proposal. The proposals will be made available for everyone to review after the final submission. Each student will vote for their top 3 proposals (not your own). The top proposals will get made this semester. Each group will then be assigned a proposal that is fitting for that group (Java the teams will get java proposals, web teams will get web proposals...). Each team will also have the option of doing interactive prototypes if they do not wish to code. Each team will not necessarily finish their project but you will complete 4 full weeks of Software Engineering including implementation. Each Proposal should contain (minimum 4,000 words): An Elevator Pitch Motivation (why do you want to make this software, why does the world need it) Comparable Products (what else is out there) Feature Description Technical specs (what languages and skillsets would be needed) Page limits are only a rough estimate (but you must reach 4,000 words one way or another). I am mainly concerned that you get the idea for your project across in a clear and professional fashion. Depending on the project, this may take many more pages of writing to fully flesh out your idea and you might need additional sections. During the project you will be using interactive paper prototypes so please feel free to use your imagination to come up with interactions and software ideas that have not been created before.

Explanation / Answer

What is ChargenMarch ?

We at ChargenMarch aim to accomplish a travel
ecosystem under one roof. We are building a system
where we solve all the needs of a traveler by putting the
3 major domains i.e. online recharges (mobile,
Datacard, DTH etc), travel ticketing (Bus, Air & Rail
Ticketing) & accommodation (Hotel Booking) under
one product. This way we can help reduce the time
spent by users in switching between apps which
eventually leads to frustration & wastage of time during
travelling.

Problem with current options?

The idea clicked during the last vacations. We were a group
of friends travelling and we kept on facing problems like no
balance or internet data in mobiles, searching a hotel, book
tickets to commute to a nearby place. For every task, we had
to use a different application which gets too frustrating at
times. Also having multiple apps puts negative effect on
battery life & effectiveness of devices which we sure don’t
want. There came up the light bulb. Why not create a product
that addresses various online payment problems of a user
(whether or not traveler) without having to use multiple applications?

How does ChargenMarch solve it?

ChargenMarch is a product that provides facilities like
online mobile, Datacard, DTH & bill payments. Along
with that we’re planning to expand it to travel ticketing
domain very soon. And next will be the hotel booking &
other options related to accommodation. Once these three
are released, users won’t have to look for various apps to
achieve these three tasks. They can have it all under one
roof and a combination of these will act as a single entity.
By this we attract the users from 3 well established
industries , but working separately, at once.

Expected Market Size

Indian Online Recharge Potential Customers (Mobile,
DTH, DataCard) : Approximately 80 crores
Indian Travellers : Almost 80% of population if it satisfies
their pocket & becomes hassle free.
Also recharge and travel industry is an industry that is
never going to sink. Reason? Mobile phones & TVs are
not going anywhere and people are not going to stop
travelling. But one thing that’s sure is that figure can
increase if we make it easy for them.

Business Model

Major revenue generation points:
1. Direct payments in recharge/travel/accommodation
domains.
2. We provide inter-domain discounts and cashbacks. For
example, if a user pays for phone bills from our site, we
will give them an option to avail cashback on any one
domain out of the three. This will help us interact with
users & know their need and thus adapt to it.
3. Soon we may also provide assistance to travelers like
providing them places apart from hotels to stay and earn
from those who allow them to stay.

Competition

Online recharge portals like Freecharge, Paytm, Mobikwik
etc.
Travel Portals like RedBus, GoIbibo, Expedia,
MakeMyTrip, Tripadvisor etc
But none of these are operational in the way we are
planning to. They deal with at most two domains out of
recharge, travel ticketing & accommodation. Our product
will combine these three.

Technical Specs : (i) Java

(II) Spring

(III) Hibernate

(iv) JSP

(V) HTML, CSS

(VI) JQuery

Marketing Plans
Discounts and Cashbacks.
We tie up with various companies that already are existing

in the domain. Let’s take example of Bus Ticketing. If the
tickets are booked from our portal, we provide extra
benefits to users like low fares & best buses available. In
return we publicize the travel company with whom we
tied up.
Referral campaigns. More you refer our portal, more you
earn.
Social Media Marketing.

THANK YOU
Regards
Team ChargenMarch

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