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We can install Ad-blocking software to enable our web browsers let us visit diff

ID: 3803742 • Letter: W

Question

We can install Ad-blocking software to enable our web browsers let us visit different
websites while not viewing pop-up advertisements available on those websites. Give
reasons in favor or against the following proposition.
"Different companies provide you with free access to those websites because they use the advertisements as a mean of revenues. Hence you as a user violate an implicit
social contract by installing Ad-blocking software on your browser."

*please give me you opinion not from the internet.

Explanation / Answer

Yep, this is more or less my take on it as well. I wouldn't mind the ads so much if they didn't force you to watch the same ad 10 times in a row (tv and youtube) I don't think I will ever get cable or satellite ever again just because of the commercials. I was watching TV at my bf home and the ads felt insulting. Like they were assuming the audience were idiots.To be honest, I don't think I've ever bought or used an item based on an ad, whether it is a banner or a video ad.It's getting to the point where articles used to be all on one page, now they are fragmented into 10 pages just so they can cram more ads on the page. It's really starting to get to me.

I also don't understand the logic behind showing me the same thing over and over and over. Just because you show me an ad for Pandora charms 50 times, doesn't mean I'm going to automatically run out and get one of the stupid things.Does anyone remember when pop-up adds really became common? They became such a pain in the butt that pop-up blockers started to come out. Then pop-up blocking became a standard feature in web browsers.That was the warning to advertisers as to what would happen if they didn't stop with the intrusive bullshit. Unfortunately they ignored the warning and used the new tools to do the same thing in a way that wasn't blocked yet. So now we get add blockers and it starts again.The thing is, it's not necessary. If advertisers or more importantly, website owners took it upon themselves to manage the user experience and keep adds from impacting too severely on it, add blockers would never have taken off.

Many of the world’s largest Internet companies, like Google and Facebook, rely heavily on advertising to finance their online empires.But that business model is increasingly coming under threat, with one in five smartphone users, or almost 420 million people worldwide, blocking advertising when browsing the web on cellphones. That represents a 90 percent annual increase, according to a new report from PageFair, a start-up that helps to recoup some of this lost advertising revenue, and Priori Data, a company that tracks smartphone applications.the use of ad-blocking software has divided the online world. Supporters say it allows people to get better access to content without having to suffer through abrasive ads. Opponents, particularly companies that rely on advertising, say blocking ads violates the implicit contract that people agree to when viewing online material, much of which is paid for by digital advertising.mobile ad blockers, though, have become particularly widespread in emerging markets, where people are more reliant on their smartphones to use the Internet.already, 36 percent of the smartphone users in the Asia-Pacific region have so-called ad-blocking browsers on their mobile devices, allowing them to remove online ads when they use the Internet. In India and Indonesia — two of the world’s fastest-growing Internet markets — that figure is almost two-thirds of smartphone users, according to the report.we found the results surprising because in the West we don’t often consider what’s going on in developing countries,” said Sean Blanchfield, chief executive of PageFair. It’s only a matter of time until mobile ad blocking comes to the West.while mobile ad blocking is mostly an emerging market phenomenon now, it is costing the global advertising industry billions of dollars a year in lost revenue. Roughly 200 million people also have ad-blocking software on their desktop computers, PageFair estimates.still, only 4.3 million Americans, or 2.2 percent of smartphone owners, used ad blockers — through browsers or other services — on their smartphones as of March. By comparison, 159 million people in China have installed ad-blocking software on their cellphones, the report said.Despite this legal uncertainty, people’s interest in blocking ads, particularly on their cellphones, is unlikely to wane.

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