4. Open-ended questions are often necessary even in surveys whose major objectiv
ID: 379715 • Letter: 4
Question
4. Open-ended questions are often necessary even in surveys whose major objective is to produce quantitative data. Given the open-ended responses below, how would you summarize them for analytical purposes? (10 pts)
QUESTION: How do you think the taste of Pepsi compares with Coca Cola?
Responses: The taste of Pepsi was
1)Better
2)Sweeter
3)Too sweet
4)Not as refreshing
5)More refreshing
6)Sweeter is better
7)Bolder taste
8)They taste about the same
9)I don’t know
10)I don’t have any idea
11)I don’t drink soft drinks
12)Soft drinks are not good for you
13)Sweeter is better
14)Not a refreshing as Coca Cola
15)Coca Cola has always been my favorite brand
Explanation / Answer
The responses that were recieved in the survey of the quality of McDonald’s French Fries in comparison to the same products of the other restaurants all hold significance. the responses are:
Saltier: this response should be take into consideration to moderate the taste of the fries as liked by the customers.
Crisper: This response gives the surveyor a quality that Mc. Donald's fries have, and appreciated by the customer , hence this quality should never be neglected.
Fresher and hotter: This response gives the surveyor a quality that Mc. Donald's fries have, and appreciated by the customer , hence this quality should never be neglected.
Crunchy: This response gives the surveyor a quality that Mc. Donald's fries have, and appreciated by the customer , hence this quality should never be neglected.
I don’t eat them: this response should be ignored since he customer hasnt tried the product.
I don’t like them: this response doesnt really indicate any specific reason of disliking them, hence this response can be ignored as this doesnt give any quanititative or qualitative information.
Burger King’s are better: since the customer stated that the competitors fries are better, the surveyor can compare the two for understanding the difference, but since the cstomer isnt stating any specific difference in both this response doesnt give out much for the survey by itself. Hence, this response can be ignored in the survey.
Depends on when they were cooked: this response truely states that the standerdization in the time between the cooking and serving the product is lacking, this rtesponse should be taken into consideration.
Super sized: This response gives the surveyor a quality that Mc. Donald's fries have, and appreciated by the customer , hence this quality should never be neglected.
Salty: this response should be take into consideration to moderate the taste of the fries as liked by the customers.
Messy: this response should be considered by paying a close watch on the oil content is the ready fries served to the customer.
Hot: This response gives the surveyor a quality that Mc. Donald's fries have, and appreciated by the customer , hence this quality should never be neglected.
Crunchy: This response gives the surveyor a quality that Mc. Donald's fries have, and appreciated by the customer , hence this quality should never be neglected.
Greasy: this response should be considered by paying a close watch on the oil content is the ready fries served to the customer.
Ewww: this response does not present any resonable information for the surveryor rather than the customer doesnt like the fries. The reaso
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