Question 46 (1 point) What is the purpose of a CRM? Question 46 options: A CRM (

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Question 46 (1 point)

What is the purpose of a CRM?

Question 46 options:

A CRM (communication relationship manager) helps to push out messaging to people that are on your lead list.

A CRM (customer relationship manager) helps to keep the various opportunities, leads, and customers organized by tracking each communication/touch that you’ve had with that person and/or company.

A CRM (customer relationship manager) keeps tracks of all your customers and what they have purchased in the past and reminds you what might be good to upsell them on in the future.

A CRM (communication relationship manager) records all of the phone calls that are placed while you are cold calling potential customers.

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Question 47 (1 point)

True or False. Trade shows are a great way to obtain a lead list.

Question 47 options:

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Question 48 (1 point)

True or False. A good copywriting formula is Attention, Interest, Desire and Action.

Question 48 options:

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Question 49 (1 point)

True or False. Writing a compelling offer means that it can cut through the clutter of the other offers in your industry and grab the attention of your target customer.

Question 49 options:

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Question 50 (1 point)

An elevator pitch is…

Question 50 options:

a 30 - 60 second statement that conveys the benefit that your product/service offers.

a quick bio and history of the company.

often filled with technical jargon because its only used in specific industries.

a 5-minute visual presentation about the company, its products/services, like what you see on Shark Tank.

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Question 51 (1 point)

True or False. The 3 A’s of measuring metrics are Available, Accurate, and Actionable.

Question 51 options:

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Question 52 (1 point)

True or False. Millennials are making B2B buying decisions.

Question 52 options:

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Question 53 (1 point)

True or False. In any B2B marketing campaign, you can use the same metrics for reporting, regardless of the campaign and the medium being used.

Question 53 options:

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Question 54 (1 point)

True or False. Webinars are a great way to generate qualified leads for your business.

Question 54 options:

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Question 55 (1 point)

True or False. Direct mail can be very targeted to who receives the information in the mail.

Question 55 options:

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Question 56 (1 point)

True or False. Public Relations is not a viable asset in B2B marketing.

Question 56 options:

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Question 57 (1 point)

True or False. When a company is launching a new product, the marketing team does not need to wait for the product to be completed before launching the campaign promoting for the new product.

Question 57 options:

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Question 58 (1 point)

True or False. Most buyers are already through the sales buying decision making process before they even talk to a sales rep.

Question 58 options:

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Question 59 (1 point)

When you are creating a campaign, you start by:

Question 59 options:

Setting the objectives of the campaign.

Setting the budget of the campaign.

Identify the target audience.

Writing a compelling offer statement.

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Question 60 (1 point)

How do you calculate a profit margin?

Question 60 options:

Sales - Expense= Profit Margin

Sales - Expenses= Profits, Profits/Sales = Profit Margin

Expenses/Sales= Profit Margin

Expenses/Sales=Profit, Sales/Profit = Profit Margin

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Question 61 (1 point)

What does RFP stand for?

Question 61 options:

Required Formal Proposal

Release Formal Publication

Request For Publication

Request For Proposal

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Question 62 (1 point)

The biggest challenge B2B marketers have with digital marketing efforts is

Question 62 options:

Increasing marketing ROI

Delivering quality leads

Improving brand awareness

Increasing website traffic

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Question 63 (1 point)

Which statement is true in measuring your campaign?

Question 63 options:

Quantity is more important than quality.

Facebook likes and impressions are a very important metric if using social media.

You should only measure what is easy because it is efficient.

None of the above are true statements.

All the above are true statements.

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Question 64 (1 point)

Which statement is true about measuring data in your campaign?

Question 64 options:

It is difficult to know when to measure.

It is difficult to measure multiple touches of one campaign on its end recipient.

It is difficult to measure if multiple influences are driving a decision.

None of the above are true statements.

All the above are true statements.

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Question 65 (1 point)

True or False. When developing a pricing strategy, it is more strategic to have 2 pricing options instead of 3.

Question 65 options:

A CRM (communication relationship manager) helps to push out messaging to people that are on your lead list.

A CRM (customer relationship manager) helps to keep the various opportunities, leads, and customers organized by tracking each communication/touch that you’ve had with that person and/or company.

A CRM (customer relationship manager) keeps tracks of all your customers and what they have purchased in the past and reminds you what might be good to upsell them on in the future.

A CRM (communication relationship manager) records all of the phone calls that are placed while you are cold calling potential customers.

Explanation / Answer

Question 46.

The correct answer is "A CRM (customer relationship manager) helps to keep the various opportunities, leads, and customers organized by tracking each communication/touch that you’ve had with that person and/or company."

Customer relationship management (CRM) is the process that helps in maximizing the relationship with the customers using effective strategies to make the bond stronger and maximize customer loyalty. CRM software helps in coordinating the customers and prospects so that the company can perform marketing, sales, and customer service effectively.

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