Read the above Case first.... Summarise the Case study above in Five paragraphs
ID: 378915 • Letter: R
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Read the above Case first.... Summarise the Case study above in Five paragraphs with more details to expand the writing. Write new Summary apart from previous one because previous answer is too small. Elaborate the Summary. CASE STUDY 2 HARLEY-DAVIDSON LEADS THE PACK IN RETAIL EXPERIENCE The 2012 Pied Piper Prospect Satisfaction Index U.S. Motorcycle industry Benchmarking study has been released with Harley-Davidson Motor Co. emerging on top ranking. The study combines feedback gleaned from 1,653 mystery shoppers from July 2011 to April 2012 with corresponding sales figures to assess the retail experiences of motorcycle dealerships throughout the United States. Harley-Davidson leads in 16 different sales activities including offering test rides, obtaining consumer contact information and directly asking for the sale op of that, all 700 Harley-Davidson retail stores in the U.S are independently owned and operated, making a coherent, branded retail experience particularly challenging On 0 On May 1, 2012, Harley-Davidson launched its 'E Pluribus Unum, largely social-media-based campaign, or 'out of many, one', designed to break down the stereotype of a traditional Harley rider and highlight the diversity of the company's customer base. It also celebrated 'Women ider's Month' throughout the month, marketing to potential new female customers. Its vice president of North American sales explains what makes the Harley retail experience successful and how it reaches a new demographic of riders. Q: How do you ensure that all your retail locations around the world have a coherent branded experience and stay at the top of the game? A: We are on a multiyear strategy- Retail 20/20'. It is all about delivering a personalized, compelling, premium, and truly customer experience to every customer, every day everywhere and central to delivering the experience are our dealers. Specific to the strategy, the philosophy is to be customer-led i.e. to truly understand customer motivations and barriers, and ultimately, planning and developing and designing products and experiences with not only customers' wants and deeds in mind, but their input as well. Our field representative in sales, marketing, financial, insurance and service make routine calls on the dealerships to coach, council, and share best practices. The sales team has been focused on selling factors, such as did the salesperson give you a compelling reason to buy, offer you a test ride, use good visuals in the sales presentation, ask you for your name. May is Women Riders Month. How long has that initiative been going on and what results have you seen? Q: The strategy is to grow our core customer base with a challenge to grow our new customer base at an even faster rate. New riders, including women, who are very important to our business, add to the equation. Despite the fact that our dealerships can be intimidating to new riders, or perhaps non-riders, and that our brand is very powerful and can be intimidating at times, our dealers have been doing a fantastic job of welcoming new customers to the brand and to their stores. A:Explanation / Answer
The article is basically representing the process of leading a company effectively with all its marketing strategies and provides a good customer support so that they can get the best place in the market standards. The first important aspect is that all retail locations are getting the facilities and needs of their desire or not.
To ensure this process it is very necessary to know the customer's behavior and their needs, so to know customers it is very necessary to interact with them as different culture has different varieties of customers. To ensure this thing it is required to know their necessities or the trend which they want to accept then only it can be possible to ensure better service and can be stayed at the top.
The second important aspects is to grow new customers for the business so to fix this process it is required to head up new riders including the women who can perfectly attract more customers to our business and at last many new customers can be welcomed to showcase our brand so that maximum earning can take place in the company growth and many new outlets shall be opened globally.
The third important aspects are the goal of the company which is needed to be focused on the organization by doing an effective marketing and satisfying different cultures of customers. As different cultures mean different types of styles or distinct trends are the common part but it requires knowing their likes and dislikes so to make their all desires fulfilled. In this way, a company can easily reach its goal and maintains a stable performance in the market with a good customer relationship.
The fourth important aspects of this article are as Harley is a well known American brand it has a strong dealer’s network they helped a lot to more focus on the getting new customers and introduce many new riders. The dealers have played an effective role in making the brand stronger; to reach to such a position the dealers with all around have to utilize the network to build such a position.
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