Go to Google.com and perform a key word search (e.g., search for cute cat videos
ID: 3787821 • Letter: G
Question
Go to Google.com and perform a key word search (e.g., search for cute cat videos). Analyze the resulting page in terms of Short-term memory (STM) and Locus of Attention. Provide 3 examples each of how the google results provide good usability and user experience in terms of taking into account how our STM and locus of attentionwork. You must be explicit in your description!
How Google results take short term memory into account?
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How Google results takes Locus of Attention into account..
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Explanation / Answer
1 Crawling-Google use a software "Web Crawler" to find publicly avaialable web page.Googlebot is well known crawler which is used today.
Steps-To find the given search Crawler look to the webpages and follow the links on those pages.It starts from previously browsed data.It used sitemap and list of address to visit website owner.It also look upon new available sites,existing sites and dead site too.
2.When we are searching on google,we are not searching the active web,but we Google's Cache of it which is constantly being updated.Google 's Webspam and Search Quality team review and refine algorithms.
3.Google use page rank algorithm .Google use queries.it suggest keyword based on what has been typed so far.It will look upon the synonym then .Whatever result set come by authority and page rank it removes duplicate pages.then it match to keywords ,ad match type and user location.
Google results takes Locus of Attention into account..
1.As due to limit like in human congnititve system,there is more information present then the information to be processed.If it occurs,then there will be rat race between varioud items in view and their location for access to capacity-limited process.So to remove this problem google finds relevent ads based on keywords ,their match type and user location.After this these adds are ordered based on earning potential(bid x ad quality score).After this for which content is not created dynamic keyword content is used to make the ad appear more relevant.Then on the basis of a high enough click through rate result is shown.
2.Google may claim millions of results but 1000 or less result is shown.By universal search if we are searching shopping results,video result,book results,local results or news results or any other type of relevant information,Google mix all the result set into all the format into the search results.It promotes past websites too.It first shows local interconnectivity of the result set if they are well linked with high ranking sites,then their ranking wll get boost.
If search item has high burst google place additional weigting on fresh results.
3.Google collect and store documents on the web.it create a knowledge graph based on database of real world ,people ,place and things and provide the connection between them too.It refine the content provides the features "Advance Search" and used tool for fine-tune the search.
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