You are the marketing manager for a small company located in the United States t

Question

You are the marketing manager for a small company located in the United States that manufactures specialized parts for high end inkjet printers. The company’s largest customer (Hewlett Packard) has asked your company to supply parts to 10 of its distribution and repair sites around the world. The company has never sold products outside the United States so this represents a significant step for the company. What stage in the global experience learning curve is the company likely entering and why? Identify the activities the company should undertake at this stage.

Explanation / Answer

Answer:

This stage is nothing but a stage for an Organizations with no involvement of foreign Marketers in light of the fact that the organization has no formal worldwide channel relationship or worldwide advertising methodology focused at global clients. Organizations in this stage should start at the grassroots level, by creating neighborhood dispersion and administration portrayal in the remote market. One approach to do this is distinguish the nearby middle people in the outside market and make a strong relationship.

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