I need a little help getting started with this paper I have to write, I am stuck

Question

I need a little help getting started with this paper I have to write, I am stuck on how to start this project and am looking for a little guidence. Looking for suggestions on companys to write a research paper on that includes the following below.

Here is what I need help with.

Provide background information on the company selected for the

project,

including the

website link, financial information (annual sales and profits

for the last three years), stock exchange information (if applicable),

etc.

•

Describe the company’s industry, products/services sold, customer

base,

and

competitors

10

Company’s

Organization

and

Management

of

Information

Systems

•

Identify the types of information systems the company uses. If

information systems can’t be identified, search to identify systems used

by competitors or that can be purchased for use by the

company

•

Describe how information systems enhance the company's

business

processes [

R

e

fer to Chapters 1 and 2 in the text for discussions on

business

processes

]

•

Suggest how the company has used information system(s) or any

technology to achieve a competitive advantage. [

Refer to Chapter 3

in

the text for discussions on using an information system to achieve

competitive

advantage

]

•

Identify any ethical and/or social issues in the company’s use of information systems to manage its business

Explanation / Answer

Tesco is one of the largest retailer comprises of food and drug stores industry in UK with its Headquarter in Cheshunt, Britain (Tesco, 2017). The CEO of Tesco is David J. Lewis and Chairman John Allan. Tesco offers its customers best of services with 24 hours of shopping and thousands of clicks and collect options from anywhere in UK. The approach of strategic planning in Tesco is to tackle the environmental and social challenges which are related to business and customers and creation of value for the company.

The mission of Tesco is ‘to be the champion for its customers so that they enjoy shopping and better quality of life’. Setting more number of retail stores and improving its customer services through implementing of computerised machineries will save time and handle customers better. Tesco’s vision is to take up small actions which will bring big differences. In addition changing views of people of UK by providing food items and drugs on time and making life better are vision of the company. The objective of Tesco is to meet the requirements of different customers and attain competitive advantage in the market.

Tesco’s goal is increasing market share, consistent sustainable development and meeting targeted sales growth continuously. Tesco’s core competencies are its effective team performances, competent, efficient and responsible managerial and leadership skills. Effective team work, coordination and control by managers and team leader helps to avail scopes and take risks and challenges in business (Tesco, 2017). With net profits of around £3.4 billion Tesco has become the largest British retailer and one of the world’s leading retail outlets on three continents.As a conglomerateTesco also offers alternative goods and services such as insurance, banking and online shopping. There is food stocks mainly in Tesco express with emphasis on product margins which is high, along with daily requirements of smaller households, pensioners and for serving the diverse population. The competitors of Tesco are Walmart and Nestle.

Technological factors like ICT with internet facility, SEO, nano-technology, whatsapp, skype facilitatesavailable will helps inreaching information faster and communicating effectively (Rothaermel, 2014). New methods and competitor’s strategies can be researched and studied to take suitable decision for formulation of strategy. Company’s website can be useful to make people aware and get feedback, ideas and opinions from different stakeholders regarding formulation ofnew strategy. Comparing and understanding motive of competitors is possible through researching in the internet.

Tesco uses various elements of internet marketing for its business like e-business, digital marketing and e-commerce. Digital marketing in Tesco creates multiple platforms and various channels for customer base where information is reached in few seconds. Effective relationship with customers and clients is built along with scopes to get relevant data, formatting and prompt communication in very less time. E-commerce is another very effective element in internet marketing which is used to advertise and promote in website of Tesco. Immediate updating of required changes is created and targeted customers can view the change being online in webpages through e-commerce facility. E-Business is a very suitable element which helps in adaptive and closed loop marketing through internet. Adaptive in the sense, there is sufficient information provided to customers with helpline and online chat advantage to clear queries any time which is creating effective B2C and C2B relationship. Closed loop means there is systematic planning, programming of the whole process of internet marketing starting form order taking, payment confirmation and delivery of items with reviews and feedback advantage for customers in one closed circle. Internal micro environment of Tesco like employees training methods, informing urgency meetings, new assignment explanation can be done through internet marketing. Product knowledge, stakeholders’ motivation and verification can be more systematic by understanding macro environment like social changes, government regulations or monetary policies adopted. Hence, using the various elements of internet marketing in the operation and functioning of business will increase market share by retaining existing customers and attracting new customers in Tesco.

Internet Marketing Plan can be carried out by situational analysis and KPI in internet marketing for Tesco. In this regard, clicking by rates, churn rates and session can be used to understand customers’ need. Pricing and features provided by other competitive brands for similar products are to be analysed and required changes and inclusions are to be made for attaining competitive advantage. Analysing of channels through texting and setting objectives will find suitable target markets, list of suppliers and manufacturers available for internet marketing. Target markets searched needs to be segmented by channels, so that the process of order taking, transportation, delivery can be systematically managed and coordinated. Deciding media for advertising and marketing of the upcoming product will increase sales. Taking order, confirming order, payment confirmation, clearing queries, customer service, transportation, delivery all tasks are to be divided and controlled under team leads and role players. Managers must control their respective department. Feedback of customers must be studied and any required suggestions, expectations, transaction details, varieties availability will help in effective internet marketing plan. Hence, designing suitable internet marketing plan will create business scopes for Tesco and increase sales.

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