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Floral Expressions is a florist in a town with a large university. During footba

ID: 377136 • Letter: F

Question

Floral Expressions is a florist in a town with a large university. During football season, it sells corsages. The new manager, Rose Cafratisi, has a degree in marketing. She decides to re-evaluate Floral Expressions' pricing of corsages. Rose gathers the following information:

Fixed costs = $1,200, Selling price = $16 per unit, and Variable costs = $6 per unit.

a) To break even, Floral Expressions should sell ___________ corsages.

b.) What is the breakeven point in dollar sales volume?_____ dollars

c.) If Floral Expressions wanted to make a profit of $800, it would need to sell ___________ corsages.

d.) If Floral Expressions sold 400 corsages, how much profit could it make $__________?

Explanation / Answer

Fixed Cost (FC)= $1200

Variable Cost (VC)=$6/unit

Selling Price(SP)=$16/unit

Let the number of units of corsages be x.

FC of x unit=1200

VC of x unit=6*x

Total Cost of x unit=1200+6*x

SP of x unit=16*x

a.) Break even is the point where total cost equals the total sales,

Therefore in this situation break even is

1200+6*x=16*x

1200=16*x-6*x

1200=10*x

120=x. It shoul sell 120 corsages for break even.

b. Break even sales volume= 16*x = 16*120= 1920

Sales volume is $1920.

c.Profit =SP-CP

Profit on x unit= 16*x-(1200+6*x)

=16*x-1200-6*x

=10*x-1200

As per the question to earn $800 profit we have

800=10*x-1200

800+1200=10*x

2000=10*x

200=x. For a profit of $800, 200 corsages need to be sold.

d.) Profit for x units=10*x-1200 ( derived in above part)

Profit for 400 units=10*400-1200 (putting 400 in place of x)

= 4000-1200

=$2800

In case fof 400 corsages, profit will be $2800