1. Provides a one-two page overview of the business selected, why this business,
ID: 376712 • Letter: 1
Question
1. Provides a one-two page overview of the business selected, why this business, and the Temkin ratings https://temkingroup.com/temkin-ratings/, just provide an overview of what Temkin rates and how you think your selected business would rate). Integrate information from previous findings in the modules 8 and 9 if appropriate. Research the business and use at least two sources from a newspaper, periodical or journal regarding the business plus find the business on the http://www.brandindex.com/(Links to an external site.)Links to an external site. (Not all businesses are listed there so if you don't find yours find an alternative website.) and discuss the business you selected. (make sure that the business you selected is identified in the resources.)
2. Identify pertinent passages from the textbook on how customer experience, customer relationship management, and customer service is provided by this company. Summarize/integrate these concepts into your analysis of how well this business builds customer relations? (at least one page)
3. In at least one page address the following questions regarding the business you selected:
In your opinion is this business effective in building brand loyalty, emotional loyalty, behavioral loyalty?
Does the business have a presence on Social Media? (Identify the sites)
How does the business use Social Networking sites? (provide examples)
Does the business have a mission statement and if so are the customers part of the mission statement?
Review the business' web site and address how it is or is not customer-centric.
In your opinion where can this business improve? (Don't avoid this question by saying you don't think this business has any room for improvement. If that is truly your opinion then go into detail describing why you reached this conclusion.)
Explanation / Answer
In your opinion is this business effective in building brand loyalty, emotional loyalty, and behavioral loyalty?
The business is really effective in building both brand loyalty, emotional loyalty owing to the fact that it deals in automobile memorabilia, which is a segment that commands a strong emotional connect amongst customers.
Does the business have a presence on Social Media?
Yes it does. They have a YouTube channel, twitter handle as well as a facility to provide syndicated feeds.
How does the business use Social Networking sites?
The business uses social networking sites to drive traffic to its website by publishing a brief about the ratings, other developments in areas of automobile memorabilia
Does the business have a mission statement and if so are the customers part of the mission statement?
The business does have a mission statement. The customers are a part of its core belief, which states that customer experience and by extension customers drive loyalty.
Review the business' web site and address how it is or is not customer-centric.
The website is plain and not very fancy but it is enough to get the job done.
In your opinion where can this business improve? (Don't avoid this question by saying you don't think this business has any room for improvement. If that is truly your opinion then go into detail describing why you reached this conclusion.
This business has tremendous potential owing to the fact that people would always be keen to have a part of history with them for posterity. And as we go along, the value of such antiques would only go up, thereby enhancing the prospects of this business in my view.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.